Brand Design Manager

Tesco Ireland is seeking a highly motivated and experienced Brand Design Manager to join our team. The successful candidate will be responsible for overseeing the design, development, adaptation and implementation of brand strengthening packaging solutions. Deliver high quality packaging designs that reinforce brand cues, align with brand guidelines, drive on-shelf impact and cut through instore; Collaborate and liaise with Tesco Group stakeholders including Tesco UK team on group-wide packaging assets, adapting for use in the local market, and keep same stakeholders updated on any relevant ROI projects; Translate ROI specific category strategy and customer insights into compelling briefs for our agency design partners; Project manage the packaging lifecycle, from aligning with our NPD, Innovation, Range and Commercial Teams on upcoming product launches, to brief development, liaising with agency partners, and delivery; Liaise with internal compliance and Technical teams on technical packaging information requirements; Oversee the design and development by external suppliers/agencies/partners of packaging for own label products and NPD/innovation projects; Be key recipient of proposed concepts and designs, provide required rounds of feedback on same and see through to sign off stage; Observe and reinforce Tesco Ireland Brand Guidelines and ensure all projects are delivered in line with our ongoing Brand strategy, guidelines and activity; Oversee photography productions as required in the development of packaging assets; Observe meticulous version control, filing and archiving; Monitor and document competitor packaging design developments and innovations; Keep abreast of industry trends and packaging best practice examples for the purposes of inspiration and ideation; Overseeing print process, engaging on print specifications, production lead-times and deliverables Stay updated on sustainability/accessibility requirements and best in class examples in sustainable & accessible packaging. Prior experience in FMCG, brand marketing and or packaging design. Prior experience managing and briefing agency partners Excellent project management skills and attention to detail Enthusiastic, ambitious and self-motivated The ability to work with multiple cross-functional, internal/external stakeholders Desireable but not essential Customer/Marketing/Graphic Design background Basic marketing/customer copywriting skills #LI-BL2 #LI-Hybrid At Tesco, our vision is to become every customer's favourite way to shop, whether they are at home or on the move. Our core purpose is to serve our customers, communities, and the planet a little better every day. At Tesco, we pride ourselves on having an inclusive culture where everyone can truly be themselves. This is embedded in our values: we treat people how they want to be treated. We celebrate diversity and recognize the value and opportunity it brings, ensuring our colleagues feel they can be themselves at work and are supported to be at their best. We have embraced a blended working week, combining office and remote working. Our offices remain places for connection, collaboration, and innovation. We are committed to building an inclusive workplace that celebrates the cultures, personalities, and preferences of our colleagues, who in turn help build our business's success and reflect the diversity of the communities we serve. Our stores are welcoming places for everyone, with colleagues trained to support those with visible or hidden disabilities through the Sunflower Lanyard programme. As a large business with diverse roles and flexible working patterns, Tesco can find something that suits you. We celebrate diversity and welcome everyone. Our inclusive recruitment process ensures candidates can thrive and request any necessary adjustments. For more information on accessibility support, visit Tesco Careers Accessibility. If you need additional support, please email . This will help us understand how we can best support you through the recruitment process. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.