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Senior Paid Media Specialist

1 month ago

Dublin, Dublin City, Ireland Ezetop LLC Full time

Job Title: Senior Paid Media Specialist

About Us:

Ding is the world's leading universal top-up service, born from seeing a need for something that wasn't there. Over 80% of the world's 5 billion mobile phones are now prepaid and growing. We believe mobile phones can change lives, helping those with less gain access to more.

We're headquartered in Dublin, Ireland, with employees working across the world. Our culturally diverse team of over 200 employees supports our commitment to delivering cutting-edge technology to developed and emerging markets.

Our aim is to build and run the safest, simplest, most effective, and most convenient top-up technology, partnering with the best operators and platforms. We help people send little bytes of happiness to their loved ones, keeping them connected to their families and friends.

Key Values:

  • Customer Curious
  • Thinkers, Linkers & Doers
  • We Work Better Together
  • We Seek Out that Spark

Job Overview:

The Senior Paid Media Specialist will play a pivotal role in shaping and executing our paid media strategy. This requires a deep understanding of performance marketing, audience targeting, and cross-channel media execution.

Responsibilities:

  • Lead and execute paid media strategy across Google Ads, Meta Ads, TikTok Ads, and emerging digital platforms.
  • Manage large-scale advertising budgets, ensuring efficient allocation and maximum return on investment.
  • Optimize campaigns through data-driven insights, bid strategies, audience segmentation, and ad creatives.
  • Work closely with the broader marketing team to ensure holistic, full-funnel marketing execution.
  • Analyze key KPIs such as CAC, ROAS, CTR, and LTV, providing actionable recommendations to senior stakeholders.
  • Drive a culture of testing and learning, conducting A/B tests on creative, copy, audience targeting, and landing pages to uncover insights that drive growth.
  • Stay ahead of industry trends, adopting automation, AI-driven bidding strategies, and advanced attribution models to improve efficiency.

Requirements:

  • 5+ years of experience managing Google Ads, Meta Ads, and other paid media platforms with a strong performance marketing background.
  • Proven experience managing large advertising budgets with a track record of driving scalable growth.
  • Expertise in Google Analytics (GA4), Looker Studio, and in-platform reporting tools.
  • Advanced knowledge of bidding strategies, audience targeting, first-party data activation, and attribution modeling.
  • Strong analytical mindset with the ability to interpret complex data and translate insights into actionable strategies.

What We Offer:

  • A high-impact role with the opportunity to shape the paid media strategy of a global company.
  • Competitive salary and performance-based bonuses.
  • Hybrid working model with flexibility.
  • Continuous learning and development opportunities.
  • A dynamic, inclusive, and collaborative work environment.