▷ (Apply in 3 Minutes) Digital Marketing Manager
6 hours ago
Woodie's is the market-leading DIY, Home & Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplace for Women for the past three years We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity.
The successful candidate will be passionate about Digital Marketing and customer experience and have a natural ability to put themselves in the customers' shoes to ensure all digital communications are on brand and customer-centric.
This role is an exciting opportunity to join the Woodie's marketing department to drive the digital marketing strategy for the Woodie's business.
Key Responsibilities:
1. Maximise qualified traffic and footfall into Woodies 35 stores and Woodies.ie.
2. Channel ownership:
1. PPC (including shopping)
2. Organic and Paid Social – all platforms
3. Affiliate including content creators
4. Email
5. SEO
4. Manage and develop a high-performing digital marketing team.
5. Manage performance-based online marketing channels (Paid search, Paid Social, SEO, affiliate including content creators).
6. Develop a digital content strategy that drives engagement and community for the Woodie's brand including all organic social channels.
7. Develop, along with Brand Marketing, the strategy for Woodies organic social to drive community and engagement and be a market leader in organic social strategy.
8. Work collaboratively with the Shopper Marketing and Brand Marketing teams to ensure the digital content strategy operates as a third strand to deliver the overall communication objectives of the business.
9. Align the acquisition strategy with the wider business including Brand & Shopper marketing, PR, buying digital commerce, and CRM.
10. Work with CRM and other key stakeholders to drive the commercial email plan to support business trade and drive retention.
11. Maximise customer acquisition and manage the cost of acquiring new customers to Woodies.
12. Manage ROAS to maximise digital marketing spend.
13. Manage relationships with external agencies and freelance support where necessary.
14. Build and maintain relationships with key acquisition enablers including Google, Facebook, TikTok, and other social channels, while constantly seeking new innovative relationships that may benefit the business.
15. Develop an overall SEO & content marketing strategy.
16. Drive an overall acquisition strategy for new customers, and drive retention and repeat purchases from existing customers.
17. Seek and drive new innovative techniques including new channels or activity within existing channels that will support the business objectives.
18. Drive the business strategy for the affiliate channel including new partnership opportunities alongside management and strategy around collaborations with content creators that will drive business KPIs.
19. Work with our third-party agency to analyse and drive reporting on paid online marketing activity – customer & sales impacts & ROI and optimise budgets & activity by channel accordingly.
20. Accountable for the budget management of the digital marketing budget including cadence, phasing, and performance of that budget.
21. Responsible for the management of CAC, CPO and return on investment for all performance marketing spend and developing strategies to support this.
The ideal candidate:
1. BA or BSc (Digital Marketing or Marketing courses preferred).
2. Strong interpersonal skills and ability to work with cross-functional teams in a fast-paced environment.
3. Ability to multitask and ensure flawless execution.
4. Passionate about online retail & online marketing.
5. Excellent attention to detail.
6. A team player with the collaboration skills necessary to support an important national brand through digital touchpoints.
7. Significant experience & interest in SEM (Paid and SEO) 3-5 years.
8. Strong understanding of community building and new social channel development.
9. Strong background in managing, developing, and mentoring a team.
10. Experience with web analytics packages & management.
11. Agency management experience.
12. Experience working within an online retail team.
#J-18808-Ljbffr
-
▷ Apply in 3 Minutes: 48 Digital Product Manager
23 hours ago
Dublin, Ireland Three Ireland (Hutchison) Limited Full timeCalling all Digital Disruptors. We Want You! We are 48 Mobile; the digitally native challenger for Three Ireland. A company that celebrates people just like you & us– people who make smart choices. The smart choice is innovation, speed of execution, agility, empowerment, leadership, and an obsession in positively impacting our customers. If this is you,...
-
Dublin, Ireland Grafton Group Full timeWoodie's; the market leader DIY, Home and Garden Retailer in Ireland and official“Great Place to Work”are looking for an enthusiastic & drivenShopper Marketing Executiveto join our expanding Support Office Marketing team in Dublin 24. This role is an opportunity to join a dynamic marketing team and contribute to the success of a much-loved Irish brand....
-
▷ (Apply in 3 Minutes) Brand Marketing Manager New
23 hours ago
Dublin, Ireland CPL Full timeBrand Marketing Manager 12 Month contract North Dublin Cpl Marketing are recruiting for a Marketing Manager with a Pharmaceutical company on a 12-month contract with view to extension in North Dublin. This dynamic role focuses on executing marketing strategies, spearheading product launches, and optimising cross-functional collaboration to deliver...
-
Digital Data Scientist
1 day ago
Dublin, Ireland Three Ireland (Hutchison) Limited Full timeDigital Data Scientist In our world things change by the millisecond. We build the technology that creates amazing moments and better connects our customers. Ready to play your part? Join us and Be Phenomenal. Working towards the same shared goal of better connectivity, our tech teams enjoy a high degree of autonomy. We love hearing ideas and seeing them...
-
Digital Insights Analyst
3 days ago
Dublin, Ireland B&Q Limited Full timeOverview Digital Insights Analyst Permanent Up to £42,000 + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working Southampton, Store Support Office We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it...
-
Digital Marketing Executive
1 week ago
Dublin, Ireland 3Q Recruitment Full timeLocation: Dublin 1 Salary: €28,000 - €33,000 plus benefits (after 6 months) 3Q Recruitment is expanding due to increased client demand, and were seeking a Digital Marketing Executive to join our team. With 25 years of success, we offer a dynamic, fast-paced environment where you can thrive and make a real impact. As a Digital Marketing Executive, you...
-
Brand Executive
2 days ago
Dublin, Ireland Abrivia Recruitment Specialists Ltd. Full timeBrand Executive – Furniture Manufacturer Attractive Salary + Benefits Meath Our client, a leading Irish furniture manufacturer, is seeking a proactive Brand Executive to join their expanding Sales & Marketing team. This role offers the opportunity to shape and grow the brand’s presence in the market, working closely with both internal teams and...
-
Digital Marketing Partner Manager
2 days ago
Dublin, Ireland Cpl Healthcare Full timeAny Dutch speakers interested in working in a Social Media environment? Then this is for you! The company I’m recruiting for operates in the Social Media/ Digital Marketing sector and is looking for a Dutch Digital Marketing Partner Manager! What will you be doing? A Partner Manager will: 1. Business Development: Outbound, consultative selling 2....
-
Digital Marketing Placement Programme
2 days ago
Dublin, Ireland Career Change Full timeDigital Marketing Placement Programme - No Experience RequiredOur training will help you kick-start a new career in Digital Marketing.We are recruiting for companies who are looking to employ our Digital Marketing Traineeship graduates to keep up with their growth. The best part is you will not need any previous experience as full training will be provided....
-
▷ Urgent: Senior Digital Marketing Manager
2 days ago
Dublin, Ireland Cubic Telecom Full timeDescription Cubic delivers advanced software-defined vehicle solutions in 190 countries and regions. Working with the world's leading automotive OEMs such as Audi, Porsche, Volkswagen, Skoda, Honda and GM, we connect millions of vehicles globally and enable 1 billion internet data transmissions daily. As a critical position in Cubic’s marketing team, the...
-
Dublin, Ireland RSM Full timeAbout RSM As one of the world's largest networks of audit, tax, and consulting firms, RSM is committed to delivering big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do,...
-
Urgent! DACH Market Account Manager
23 hours ago
Dublin, Ireland Cpl Healthcare Full timeI am currently recruiting entry-level and experienced sales professionals for a leading popular social media platform for the DACH Market. Our client You will be working for a leading global professional services company based in Dublin, Ireland that is supporting a favourite social media company, well-known for their image sharing and save enabling...
-
Dublin, Ireland Digital Preservation Coalition Full timeVacancy for Digital Archivist at Guinness Archive (Diageo) 5 December 2021 Dublin Full-Time About Us The Guinness Archive at Guinness Storehouse, Ireland’s leading visitor attraction welcoming millions of visitors every year, plays an integral role in protecting and handling the history and heritage of the GUINNESS brand globally, the Diageo beer...
-
(Immediate Start) Head of Digital Marketing
16 hours ago
Dublin, Ireland TalentHub Full time- Location: Dublin - Type: Permanent My client is a dynamic digital and shopper marketing agency that specializes in creating immersive and engaging digital experiences. As the Head of Digital, you will play a pivotal role in shaping and executing the agency's digital strategy. You will lead a team of digital marketing professionals, collaborating closely...
-
Dublin, Ireland Digital Preservation Coalition Full timeVacancy for Project Manager, WorldFAIR, at Digital Repository of Ireland (DRI) Date: 3 August 2022 Location: Dublin Contract Type: Fixed Term Applications are invited for the position of Project Manager, WorldFAIR at the Digital Repository of Ireland (DRI), located at the Royal Irish Academy. This is a two-year specific purpose contract to deliver...
-
Dublin, Ireland Cpl Healthcare Full timeHi there! I know the job market is tough now but hopefully this ad can help you :) I’m currently recruiting for a leading social media company, well-known for their image sharing and save enabling features on the EU Market. They’re currently looking to hire an Agency Partner Manager to cover their Swedish region. You will be: 1. Managing a number of...
-
Only 24h Left: Digital Marketing Associate
6 hours ago
Dublin, Ireland Farmers Market Full timeGerard Farrelly Spar, based in Dublin 4, 131 Upper Leeson Street, D04 HT26, is seeking 1 Digital Marketing Associate. Main Duties Include: 1. Create and execute effective online marketing and advertising campaigns. 2. Coordinate and implement online advertising campaigns including Google Ads, Facebook Ads, and other platforms. 3. Conduct market research,...
-
Digital Marketing Assistant
3 days ago
Dublin, Ireland NPP Group Full timeNPP is seeking to hire a creative and ambitious digital marketing assistant to join the company. Reporting to the Senior Marketing Manager you will assist in the implementation of the groups marketing strategy in variety of ways including content creation, website management, social media management and advertising. While the primary focus is on digital...
-
Head of Digital Marketing
10 hours ago
Dublin, Ireland Grant Thornton Ireland Full timeHead of Digital Marketing Apply locations Dublin time type Full time posted on Posted 7 Days Ago job requisition id JR7126 We are Grant Thornton. We go beyond business as usual, so you can too. Grant Thornton Ireland (GT) has nearly 3,000 people in 9 offices across Ireland, The Isle of Man, Gibraltar, and Bermuda, with a presence in over 145 countries...
-
High Salary: ON PREMISE TRADE MARKETING MANAGER RED BULL
2 minutes ago
Dublin, Ireland Richmond Marketing Full timeThe On–Premise Trade Marketing Manager (OPTMM) is a national role (Ireland of Ireland) that focuses on the development, implementation, and cultivation of the Red Bull brand image as well as increasing the Red Bull share of mind and consumption in the On-Premise environment. The OPTMM is a strong collaborator, interfacing with all the key stakeholders to...
