content marketing specialist

4 weeks ago

Galway, Galway, Ireland Cpl Healthcare Full time
CONTENT MARKETING SPECIALIST

My client, a globally recognised provider of innovative CRM solutions, helping small businesses in over 80 countries shift their focus from data storage to proactive sales growth. In 2024, Forbes Advisor named us one of the best simple CRMs in the world.

As the product continues to evolve, we are seeking a Content Marketing Specialist to create high-quality content that drives free trials, increases website traffic, and supports conversions.

RESPONSIBILITIES:

1. Own the content creation process from ideation to research, creation, editing, proofreading, and optimization.
2. Develop diverse content assets, including emails, blog posts, video scripts, lead magnets, and landing pages.
3. Ensure all content maintains high standards of quality, brand voice, and consistency.
4. Leverage SEO practices to identify content gaps and optimize existing content.
5. Measure content performance and refine strategies accordingly.
6. Develop a deep understanding of our product, positioning, and target audience.
7. Collaborate with graphic designers, web developers, and product and partnership teams.

REQUIREMENTS:

1. 2+ years of proven experience in content marketing, copywriting, or website content management.
2. Strong initiative, commitment to deadlines, and results-driven mindset.
3. Creativity to generate content ideas for business growth.
4. A keen interest in team success and maintaining high-quality work.
5. Desire to learn about the CRM industry and our unique approach.
6. Fluency in English with excellent communication skills.
7. SEO experience is a plus.
8. Bachelor's degree in a business-related field (preferred).

If you are interested in this position, please hit the 'Apply Now' button or email David.connolly@cpl.ie for more information.

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