[10/8/2025 A] Marketing Sales Collateral Specialist

Overview Marketing Sales Collateral Specialist – Senior Associate at Grant Thornton Ireland . Grant Thornton Advisors LLC and Grant Thornton Ireland (GT) have recently come together to form a multinational platform delivering premier advisory, tax, and independent audit services.
Grant Thornton Ireland contributes nearly 3,000 people across 9 offices in Ireland, the Isle of Man, Gibraltar, and Bermuda, and is part of a global network of over 68,000 professionals spanning more than 149 countries. Together, we offer a global reach backed by deep local knowledge and expertise. By joining forces, we strengthen our ability to act as trusted advisors who make business more personal, investing in relationships and empowering clients to make the right decisions for their organisations today and into the future.
As a Sales Collateral & Catalysts Specialist in our Connected Sales & Marketing function, you will drive the creation of innovative, value-driven sales enablement content that helps client-facing teams effectively communicate our firm’s expertise in tax, audit, and advisory services. You will work at the intersection of marketing creativity and sales strategy, collaborating with cross-functional teams to develop compelling sales acceleration tools that differentiate our offerings in the marketplace and help our professionals win deals.
From day one, you’ll be supported by a collaborative culture and comprehensive resources to make a meaningful impact on our growth trajectory.
Roles and Responsibilities Leading the development and maintenance of sales collateral, including pitch decks, case studies, value propositions, and service offering descriptions that align with the firm’s brand and messaging strategy
Collaborating with subject matter experts to translate complex technical concepts into clear, compelling sales narratives and visual materials
Designing and implementing experimental / interactive sales tools such as ROI calculators, assessment questionnaires, or other sales widgets that accelerate the sales cycle
Coordinating with onshore / offshore team members to ensure seamless content production workflows, consistent quality standards, and efficient resource allocation
Partnering with the Training & Readiness team to create materials that support the adoption of new sales content and tools across the organization
Analyzing usage data and gathering feedback from sales teams to continuously improve the effectiveness of sales enablement assets
Working closely with the Lead Qualification Director to develop targeted content that addresses client pain points throughout the buyer’s journey
Maintaining a comprehensive content repository that enables sales professionals to quickly access the most relevant and up-to-date materials
Staying current with industry trends, competitor activities, and emerging technologies to identify opportunities for innovative sales enablement approaches
Other duties as assigned
Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree preferred
3-5 years of experience in sales enablement, content development, or marketing communications, preferably in professional services or B2B environments
Demonstrated experience managing content creation teams and collaborating with distributed/offshore resources
Proficiency with content management systems, design software (Adobe Creative Suite), and digital content creation tools
Strong understanding of sales methodologies and B2B buying processes in professional services
Excellent project management skills with the ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment
Outstanding written and verbal communication skills, with the ability to translate complex concepts into compelling narratives
Experience developing interactive content and digital tools such as ROI calculators and assessment questionnaires
Data-driven approach to content strategy with the ability to analyze metrics and apply insights to improve performance
Strong leadership skills with a proven ability to motivate teams and drive excellence in content development
Life at GT Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.
Equity, diversity and inclusion (ED&I) are at the forefront of our workplace culture. We provide equitable opportunities for all colleagues and encourage diverse backgrounds, perspectives, and experiences to be heard and valued. We champion individuals from day one and foster an inclusive environment that supports integrity and authenticity in day-to-day work life.
We support a culture of recognition and celebrating success through our Shout Out program, which highlights achievements and the values demonstrated by our people.

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