Marketing Strategy Manager

At The Orchard, we are looking for a highly motivated, forward thinking digital marketing and advertising strategist to join our UK team. This role will be responsible for providing top tier marketing services to our label and artist client roster working across Black Music genres in the UK including: R&B/Soul, Hip-Hop, Rap, Afro Beats and more. The ideal candidate will be responsible for creating and executing strategic always‑on digital marketing campaigns designed to generate publicity and awareness. They will be responsible for building audiences and running effective CRM strategies across their campaigns as well as engaging fanbases to drive sales and revenue for new releases and catalogue titles.

This position reports to the Senior Director, Marketing Strategy and will have project direction from the Relationship Lead.

What you'll do:

Label & Artist Communication : Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies within the online space, campaign planning, data collection and CRM execution and ongoing performance evaluation.

Creativity : Conceptualize and execute creative marketing campaigns in order to remain at the forefront of marketing and audience development.

Strategic Oversight : Oversee and manage marketing campaigns for high‑priority releases, with a focus on artist and label initiatives. Drive informed decisions based on data and performance metrics. You will be expected to keep on top of current online trends and tools and how they can be utilised within marketing campaigns.

Performance Analysis : Analyze the impact of campaigns and the value of various segments of fans & audiences identifying trends, areas for improvement, and opportunities to optimise both pre‑ and post‑release strategies. Utilize your in‑depth knowledge of platforms and tools to build audiences, engage fanbases and drive demand.

Internal & External Partnerships : Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness.

Team Collaboration : Collaborate with local market teams globally to identify and utilise cultural touchpoints for audience acquisition, engagement and other label objectives.

Problem‑Solving & Flexibility : Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision.

Who you are:

Minimum of 2 years in digital marketing within the music industry or a similar field. Proven track record of successful campaign development and execution.

You are passionate about the music business and have a desire to build a career in the industry.

Knowledge of booking digital advertisements across platforms including Meta, Google and TikTok Ads Manager preferred.

In‑depth understanding of social media platforms and the current platform trends and updates required.

An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery.

A strong proficiency in utilising analytics tools to track and interpret release performance, trends, and metrics.

Basic Photoshop, HTML and video editing software experience is preferred.

Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients.

Familiarity with Google Suite and project management software a plus.

Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organised professional that pays close attention to the details with the ability to multitask and prioritise to tight deadlines.

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day.

A modern office environment designed for you, empowering you to bring your best.

Investment in your professional growth and development enabling you to thrive in our vibrant community.

The space to accelerate progress, positively disrupt and create what happens next.

We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break.

Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

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