E-Commerce Lead

As an evolving B2B sales company based in Mullingar we are seeking an experienced E-Commerce Lead to drive the development and performance of our digital selling platform. This is a key strategic role for a forward-thinking individual who can lead online growth and transform the customer experience in a highly competitive market. The successful candidate will be responsible for managing the full digital sales lifecycle from enhancing customer journeys and UX design to performance tracking and e-commerce optimisation. This role suits someone with a strong background in B2B digital commerce and a passion for innovation. The E-Commerce Lead will be a vital link between commercial, marketing, and IT teams, ensuring the digital platform supports business goals while meeting the changing expectations of professional trade customers. Candidates must bring a proven track record of building and scaling B2B online sales strategies and must understand the unique dynamics of B2B customer behaviour and buying cycles. Responsibilities: Lead and manage the strategic direction of the companys B2B e-commerce platform to maximise online revenue and user engagement. Collaborate with commercial, marketing, and IT teams to align online activity with broader business strategies and customer expectations. Identify, analyse and act on key performance metrics to drive growth, improve conversion rates, and increase average order values. Continuously evaluate customer journeys to ensure a seamless digital experience across desktop and mobile. Coordinate and deliver ongoing improvements in site functionality, UX, SEO and digital marketing. Act as project manager for digital transformation initiatives and ensure timely delivery of platform enhancements. Stay up-to-date with digital commerce trends and emerging technologies, identifying opportunities to maintain a competitive edge. Champion a customer-first digital culture within the organisation. Requirements: Strong experience in a digital or e-commerce role with a clear focus on B2B online sales. Proven ability to develop and implement e-commerce strategies that drive measurable commercial success. Demonstrable knowledge of customer behaviour within B2B digital environments. Experience with e-commerce platforms Skills: Online marketing Google AdWords Web Marketing SEO Google Analytics Benefits: Pension Fund Group Life Assurance