Digital Marketing Coordinator
1 week ago
About City Colleges
As a leader in delivering high-quality educational experiences, City Colleges empowers students to achieve their academic and career aspirations. Our diverse range of programs spans across multiple colleges, providing innovative solutions for learners in an ever-changing global landscape.
We are seeking a highly skilled Marketing Associate to join our team, playing a key role in supporting our marketing efforts and strategies.
The successful candidate will contribute to the development and execution of marketing campaigns, leveraging their expertise in digital marketing and communication strategy.
- Support the planning and execution of marketing campaigns across multiple channels (email, social media, print, digital, etc.).
- Maintain and develop our websites, incorporating effective SEO strategies and user experience principles.
- Conduct research to identify market trends, customer preferences, and competitor activity.
- Manage marketing events and projects, including exhibitions and promotional stands.
- Develop engaging content for marketing materials, such as social media posts and email newsletters.
- Analyze engagement metrics and track campaign performance using analytics tools.
- Promote our brand through various marketing materials, adhering to our guidelines and messaging.
- Collaborate with other departments to ensure alignment with business goals.
Candidate Requirements
To excel in this role, you should possess:
- A Bachelor's Degree in Marketing, Communications, Business, or a related field.
- At least 1 year of professional experience in digital marketing campaigns, planning, implementation, management & reporting.
- Strong working knowledge of Google Ads, Google Analytics, Meta Ads, and TikTok Ads.
- Experience with graphic design software (Canva, Adobe Photoshop, Figma).
- A passion for staying up-to-date with industry trends and best practices.
Benefits and Opportunities
We offer a competitive salary package, comprehensive training and professional development opportunities, a dynamic and supportive work environment, and career advancement pathways within the expanding education sector.
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