Paid Advertising Specialist

4 days ago


Dublin, Dublin City, Ireland Bullfinch Recruitment Full time

We are looking for a results-driven Paid Advertising Specialist to take ownership of our paid acquisition strategy.

The ideal candidate will have a strong analytical mindset, hands-on experience in Paid Search and App Install campaigns, and a solid understanding of Excel.

Key Responsibilities:

  • Plan, launch, and optimize Google Ads campaigns, including Search and App Install campaigns.
  • Analyze campaign performance to improve ROI, lower CPA, and drive high-quality customer acquisitions.
  • Leverage Excel to manage and interpret multi-source data effectively.
  • Implement A/B testing, bid strategies, and audience targeting to enhance efficiency.

Requirements:

  • 3+ years of experience managing Google Ads campaigns.
  • Proven expertise in App Install campaigns (Google App Campaigns, tracking, and optimization).
  • Strong performance marketing background, with a focus on ROI optimization and user acquisition.
  • Advanced Excel skills (pivot tables, VLOOKUP, and data analysis).


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