Senior Hospitality Marketing Lead

1 day ago

Galway, Galway, Ireland beBeeMarketing Full time €60,000 - €80,000
Group Marketing Manager Job Description

We are seeking a seasoned marketing professional to lead our Group Marketing efforts. As a Group Marketing Manager, you will be responsible for shaping the marketing strategy for a collection of hospitality venues.

Key Responsibilities:

  • Develop comprehensive marketing plans that align with each venue's commercial goals and unique character.
  • Lead event design, promotion, and delivery, including live entertainment, food-focused promotions, and seasonal campaigns.
  • Collaborate closely with operations teams to ensure timely, practical, and results-driven marketing activity.
  • Manage digital channels, including social media, email marketing, websites, and advertising campaigns.
  • Maintain and evolve each venue's visual identity and tone of voice, ensuring brand consistency without losing individuality.
  • Build strategic partnerships with local organisations, promoters, and media to increase visibility and footfall.
  • Monitor performance data, generate regular reports, and provide clear, evidence-based recommendations.
  • Lead and support a small in-house marketing team, setting direction, providing mentorship, managing workloads, and fostering professional growth.

Requirements:

  • At least 5 years' experience in a senior marketing role within hospitality, events, or related sectors.
  • Proven track record in creating, marketing, and managing events that attract a public audience.
  • Strong understanding of how hospitality brands connect with customers – in person, online, and in the local community.
  • Confident communicator, able to write clearly, brief others effectively, and present ideas to stakeholders.
  • Working knowledge of digital tools, including Meta Business Suite, Google Ads, email platforms, and basic website CMS systems.
  • Ability to manage budgets, timelines, and competing priorities.

Desirable:

  • Knowledge of the Galway hospitality scene.
  • Experience launching new venues or repositioning existing brands.
  • Skills in content creation, such as photography, design (e.g. Canva or Adobe), or video editing.

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