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Event Sales Manager

2 weeks ago

Cork, Cork, Ireland Trigon Hotels Full time
Job Description:

As a MICE and Leisure Groups Sales Manager at Trigon Hotels, you will be responsible for driving group sales and revenue for both Cork International Hotel and The Metropole Hotel. Your focus will be on the Meetings, Incentives, Conferences, and Exhibitions market as well as Leisure groups.


Sales and Business Development:
  • You will proactively source, pursue, and secure new group business opportunities in the MICE and leisure group markets for both hotels.
  • Build and maintain strong relationships with corporate clients, event planners, and group organizers.
  • Conduct site visits and presentations at both properties to prospective clients, showcasing facilities and services.
  • Develop customized proposals, contracts, and presentations to convert leads into bookings.
  • Actively participate in relevant trade shows, industry events, and networking opportunities to promote the hotels to new and existing clients.

Revenue Generation and Strategic Planning:
  • Collaborate with the Group Director of Sales & Marketing to develop and implement group sales strategies that align with the overall business goals of both hotels.
  • Work closely with the Revenue Management team to establish and achieve annual revenue targets from MICE and leisure groups.
  • Develop reporting procedures for enquiry management and conversion tracking as part of standardized suite of reporting within C&B Sales offices.
  • Create and present regular sales reports, forecasting MICE/C&B/Leisure Groups revenue performance with supporting tactics for gap filling.
  • Track key performance metrics such as leads, conversion rates, and occupancy levels.

Client Relationship Management:
  • Act as the primary point of contact for Leisure Group clients until conversion.
  • Research, implement, and roll out a new CRM system for Sales across the Trigon group.
  • Develop strong relationships with repeat and high-value clients, ensuring that both hotels become the preferred venues for their events.
  • Conduct post-event evaluations with clients to gather feedback, resolve any issues, and ensure long-term client satisfaction.
  • Create bespoke packages and special offers to attract and retain Leisure Group business, leveraging the unique strengths of each property.

Event Coordination and Development:
  • Collaborate with the Conference & Banqueting (C&B) and Operations teams at both hotels to ensure the seamless execution of group events.
  • Have a weekly presence in both hotels C&B Sales Offices to maximize conversion and provide support to the C&B Sales Managers.
  • Monitor the progress of group bookings, ensuring that all client expectations are met by supporting the training and development of the C&B Sales Offices team.

Collaboration and Cross-Property Coordination:
  • Work closely with the marketing team to develop targeted campaigns for Leisure Group sales, highlighting the unique strengths and event possibilities of both Cork International Hotel and The Metropole Hotel.
  • Coordinate cross-property promotions and packages, ensuring that each hotel's facilities complement one another and provide a unified experience for group clients.
  • Assist with training and mentoring junior members of the sales team, ensuring best practices are followed in group sales.