Social Media Content Director

4 days ago


Dublin, Dublin City, Ireland Fields Retail Limited Full time

About Us

We are Fields Retail Limited, a dynamic and forward-thinking company specialising in luxury retail, jewellery, and fashion. We're committed to delivering exceptional customer experiences and establishing ourselves as leading luxury brands in the social space.

Job Description

We're looking for a visionary Social Media Content Director to lead our social media presence, creating engaging, high-quality content that showcases our brand's unique personality and aesthetic. As a key member of our team, you'll work closely with a third-party agency to plan, brief, and execute batch content creation through professional shoots, and identify and leverage social media talent within the business to drive authenticity and engagement.

Key Responsibilities

  • Develop and implement a comprehensive social media strategy that drives meaningful audience growth and engagement.
  • Create high-quality content that aligns with our brand's aesthetic and values, including filming, editing, and scripting video content.
  • Work closely with our marketing and e-commerce teams to align social content with business goals, product launches, and campaigns.
  • Track, analyse, and report on social media performance, using insights to refine and improve content strategy.
  • Manage influencer partnerships, ensuring they align with our brand and contribute to meaningful audience growth.

Required Skills & Experience

  • Proven experience in social media management, with a strong portfolio of original content creation.
  • Exceptional storytelling and content creation skills, with the ability to both produce and direct high-quality social-first content.
  • Experience working with content agencies – knowing how to brief, oversee, and maximise content production in professional shoots.
  • A deep understanding of Instagram, TikTok, YouTube, Pinterest, and Facebook, with a clear grasp of trends, best practices, and emerging formats.
  • Proficiency in social media tools (e.g. Later, CapCut, Canva, Adobe Creative Suite) for content planning and editing.
  • Strong analytical mindset, with the ability to track performance and use insights to refine strategy.
  • Possession of passion for luxury retail, jewellery, and fashion, with a sharp eye for aesthetics and brand alignment.

Desirable Experience

  • Experience in a luxury, high-end retail, or fashion brand.
  • Understanding of paid social advertising and influencer marketing strategies.


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