Marketing and Brand Strategy Director

6 days ago


Dublin, Dublin City, Ireland Cpl Healthcare Full time

We are seeking a skilled Marketing and Brand Strategy Director to join our team at Cpl Healthcare. This exciting opportunity allows you to drive the implementation of brand strategy across UK & export markets, delivering on brand growth objectives.

Responsibilities
  • Manage and implement brand strategies across UK & export markets to deliver on brand growth objectives.
  • Plan and execute marketing campaigns to drive awareness and meet brand targets.
  • Collaborate with the digital team to drive brand engagement through social media and content management.
  • Work closely with sales teams and retailers to enhance brand visibility and in-store experience.
  • Develop compelling brand assets within brand guidelines, including brochures, sales aids, POS etc.
  • Manage product launches with strong go-to-market strategies for both UK & export markets to support sales targets.
  • Support sales teams on driving brand awareness and sales targets, attending necessary brand events, trade shows, and industry events where necessary.
  • Monitor brand performance, campaign effectiveness, and ROI across all brand activity and implement improvements where necessary.
Requirements
  • Bachelor's degree in marketing or related discipline.
  • 4+ years within Brand Marketing.
  • Experienced within the B2B space.
  • Highly personable, self-aware, and approachable.
  • You thrive in a complex, multi-stakeholder environment.
  • Strong commercial acumen.
  • Results-oriented with a sense of urgency.
  • Data-driven with a focus on return on investment.

Attractive salary on offer and 3 days a week on site in Dublin. For further information send your CV to the relevant contact or call for a confidential chat.



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