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Head of Global Demand Generation

2 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time

About Us

TN Ireland is a leading company in the digital experience platform industry. Our mission is to elevate leading brands through unforgettable digital connections with their customers.

We deliver a composable digital experience platform that empowers the world's smartest and largest brands to build lifelong relationships with their customers.

A highly decorated industry leader, we are the leading company bringing content, commerce, and data into one connected platform that delivers millions of digital experiences daily.

Thousands of blue-chip companies including American Express, Porsche, Starbucks, L'Oréal, and Volvo Cars rely on us to provide more engaging, personalized experiences for their customers.

About the Role

  • You will develop and refine our global demand generation strategy including full funnel, omnichannel campaign development, and execution for both net new and customer retention & expansion.
  • You will take an end-to-end view of demand generation, ensuring we deliver the right mix of programs throughout the funnel to meet awareness, engagement, pipeline, revenue and customer retention and expansion goals.
  • You will set and execute on audience segmentation strategy, based on Ideal Customer Profiles (ICPs), marketing priorities, focused industries, and business objectives.
  • You will utilize data-driven insights to optimize campaigns and channel mix and measure performance to meet or exceed pipeline, revenue, and ROI targets.

Key Responsibilities

  • ABM Strategy: You will refine and implement our global ABM strategy to reach and engage strategic accounts.
  • Campaign Management: You will oversee global campaign development and team, ensuring we create impactful marketing campaigns that excite and engage target audiences and are tightly aligned with our GTM and business goals.
  • Paid Media Strategy: You will oversee the global paid media strategy and team to ensure campaigns deliver high quality pipeline through paid channels.
  • Email and Nurture program leadership: You will manage the email and nurture strategy and team to engage prospects and customers through targeted email campaigns and always-on, multichannel nurture programs.