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Senior Digital Marketing Executive Dublin

3 weeks ago

Kilkenny, Kilkenny, Ireland CPL Full time
Senior Digital Marketing Executive Wanted

CPL Marketing is partnering with a leading Bespoke interior company to find a talented Senior Digital Marketing Executive for a permanent contract in Kilkenny.

Job Description

This exciting opportunity involves developing and implementing a comprehensive digital marketing strategy to drive multi-channel growth, improve user engagement, and achieve measurable business outcomes.

Main Responsibilities
  • Websites Management: Manage and maintain the company's websites (.com, .fr, .ie) to ensure they align with brand positioning.
  • Digital Growth: Increase web traffic and conversions across organic and paid media channels.
  • User Experience: Work with web development agencies and designers to enhance user experience and website functionality.
  • Creative Planning: Develop, execute, and monitor creative digital marketing plans.
  • Cross-Functional Collaboration: Collaborate with marketing, sales, and NPI teams to align content with campaigns and product launches.
  • Performance Measurement: Measure and report on key performance metrics, including engagement, traffic, and conversions.
Requirements

To succeed in this role, you will require:

  • Experience: 3-5 years of proven experience as a Digital Marketing Executive or in a similar role.
  • Digital Expertise: Strong knowledge of B2B digital marketing, including SEO, PPC, CRO, and email marketing.
  • E-commerce Familiarity: Familiarity with e-commerce platforms, tools, and best practices is highly desirable.
  • Analytical Skills: Data-driven with strong analytical and critical thinking skills.
  • Organization: Ability to manage multiple tasks in a fast-paced environment with excellent attention to detail.
  • Tools & Technologies: Proficiency with tools such as Google GA4, Tag Manager, Looker Studio, SEO tools, Mailchimp, Meta Business Suite, and Magento (desirable).
  • Education: BSc/BA in Marketing or a relevant field.
  • Communication: Excellent written and verbal communication skills.
  • Flexibility: Willingness to travel to the UK, France, and other countries as required.