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Business Development Specialist
2 weeks ago
At Lawler Sustainability, we are a multi-disciplinary engineering business with a strong commitment to innovation and sustainability.
We are seeking an experienced Business Development Specialist to join our dynamic team, working closely with senior management and other key personnel. The ideal candidate will have excellent communication skills, a proven track record in building and maintaining strong client relationships, and the ability to adapt marketing content to appeal to different audiences across various digital and traditional channels.
Key Responsibilities:- To identify and develop new business opportunities through social media, phone calls, email correspondence, and face-to-face interactions.
- Responsible for lead generation and sales activities from initial contact to closure of sale.
- Achieve and exceed sales targets in line with the company's business strategy.
- Collaborate effectively with the Sales and Operations departments to ensure long-term positive development of the client base.
- Manage existing client relationships and explore additional services and revenue streams.
- Oversee advertising and marketing campaigns: LinkedIn, webinars, email campaigns, and monitor lead generation and sales updates.
- Engage with clients to provide updates on service offerings and re-engagement campaigns.
- Monitor deal status and accurate sales pipeline projections.
- Analyze website engagement analytics and performance metrics using Google Analytics to track progress and identify areas for improvement.
- Develop and implement tailored digital communication strategies for diverse stakeholders.
- Create engaging content optimized for various channels, including email, intranet, video conferencing, and social media.
- Update LinkedIn, Facebook, and Twitter feeds weekly with project updates, testimonials, team-building activities, and informative articles to increase brand awareness and client engagement.
- Facilitate webinars for different industries (commercial real estate, hotels, leisure centers, retail) alongside engineers and other team members via LinkedIn/Microsoft Teams to educate and raise brand awareness.
