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Senior Brand Strategist

2 weeks ago

Monaghan, County Monaghan, Ireland beBeeBranding Full time €60,000 - €80,000
Job Opportunity

The successful Brand Manager will spearhead the development and execution of a comprehensive brand strategy, driving engagement, growth, and awareness across Ireland and the UK.

Responsibilities
  • Develop and implement a strategic brand plan to drive long-term growth and customer engagement
  • Lead the marketing function, overseeing the Marketing Executive and external agencies to deliver high-impact campaigns
  • Promote brand visibility through market research, competitor analysis, and data-driven insights
  • Ensure consistency in messaging, visual identity, and customer interactions
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
About You
  • Proven experience in brand management or marketing roles, preferably in FMCG or consumer foods
  • Demonstrated understanding of consumer trends, brand development, and digital marketing strategies
  • Strong communication and project management skills, with experience working with external partners and agencies
  • A strategic thinker capable of handling hands-on responsibilities

Key Skills:

  • Strategic planning and execution
  • Marketing leadership and team management
  • Brand development and positioning
  • Market research and analysis
  • Communication and project management