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Marketing Content Strategist

2 weeks ago

Dublin, Dublin City, Ireland beBeeContent Full time

Job Title: Marketing Content Strategist

Job Description:

The Cardinal Health eCommerce Operations and Digital Marketing team is seeking an experienced Marketing Content Strategist to lead the development of strategic marketing content that engages customers and drives revenue. This individual will own the marketing content process for functionalities across Cardinal Health's pharmaceutical eCommerce platform, including on-page eCommerce content development and digital marketing copy.

This role will be responsible for timeline management and progress tracking and reporting across deliverables. The successful candidate will see every piece of copy as an opportunity to inform and educate the end user while reinforcing Cardinal Health's brand, creating a seamless experience as they navigate the platform.

This is a cross-functional role that requires collaboration with product management, UX, and research teams. The ideal candidate should be process-oriented and skilled in driving progress against project timelines, with the ability to pivot priorities and problem-solve when necessary.

Responsibilities:

  • Develop marketing content that consistently follows brand standards, editorial guidelines, voice, tone, and messaging strategy.
  • Update and maintain eCommerce marketing copy style guide as new needs are presented.
  • Understand how every piece of copy reads individually and as part of the comprehensive user journey; apply that knowledge to ensure consistency throughout the user experience.
  • Support customer communication of new features, product releases, and enhancements.
  • Work cross-functionally with product, UX, research, marketing, and legal teams to develop content that drives conversion, product adoption, and retention.
  • Enrich product data and assets using Product Information Management (PIM) and Digital Asset Management (DAM) systems.
  • Write/edit digital marketing copy, including emails, banner and keywords search ads, and campaign landing pages.
  • Manage time efficiently to work on multiple deliverables at once and ensure all deadlines and/or SLAs are met.
  • Demonstrate flexibility by being able to pivot when high-priority projects with tight deadlines arise.
  • Receive feedback and direction from clients, stakeholders, and strategic partners and incorporate resulting ideas and insights into the creative process.

Skills/Requirements:

  • Bachelor's degree in marketing, communications, or related field preferred.
  • 5+ years as a copywriter, with experience defining content strategy in a collaborative, deadline-oriented environment.
  • Experience in eCommerce required.
  • Experience in digital content design, UX writing, and/or content strategy a plus.
  • Experience working in Workfront project management and agile planning a plus.
  • Experience in healthcare or pharmaceutical industry a plus.
  • Must be a creative and strategic thinker.
  • Excellent communication skills.
  • Proven time management skills.
  • Broad portfolio of content samples.
  • Comfortable presenting concepts and creative work in team meetings.
  • Broad portfolio of B2B product content samples.
  • The ability to juggle multiple projects effectively.

Benefits:

Cardinal Health supports an inclusive workplace that values diversity of thought, experience, and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.