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Growth Marketing Professional
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This role focuses on optimising marketing funnels, leveraging digital and inbound marketing strategies, and collaborating closely with sales teams to create and nurture high-quality leads. As a Growth Marketing Professional, you will have the opportunity to showcase and develop your skillset within a dynamic, fast-paced environment. The successful candidate will have a strong understanding of audience segmentation, lead scoring, and data-driven campaign execution, and be able to translate data insights into campaign refinements and business recommendations.
Key Responsibilities:
- Develop and implement demand generation strategies to drive awareness, engagement, and convert high-value B2B leads.
- Expand and optimise nurture campaigns to engage prospects at different stages of the buying journey.
- Leverage audience segmentation and intent data to tailor outreach and improve conversion rates.
- Define campaign objectives, KPIs, and audience segments to align with Cpl's growth goals.
- Work closely with content and design teams to develop compelling assets that align with campaign messaging and audience needs.
- Plan, execute, and optimise integrated marketing campaigns, including email marketing, paid media (PPC, social ads, display ads), SEO, content marketing, webinars, and events.
- Ensure CRM data is leveraged effectively to nurture leads and drive pipeline growth.
- Oversee list segmentation, data hygiene, and enrichment processes to optimise campaign performance.
- Manage marketing automation tools (e.g., Salesforce, Force24) to nurture leads through the funnel.
- Analyse campaign performance and report on key metrics to refine strategies and maximise ROI.
- Collaborate with sales teams to align marketing efforts with lead generation and pipeline goals.
- Work with internal teams to ensure accurate data visualisation and actionable insights from marketing campaigns.
Requirements:
- Experience in B2B, or a high-growth industry.
- Strong understanding of lead generation tactics, inbound marketing, and marketing automation.
- Expertise in digital marketing channels including PPC, SEO, email marketing, and social media.
- Experience with CRM and marketing automation platforms such as Salesforce, Force24 /Hubspot.
- Excellent project management and collaboration skills.
