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Digital Marketing Specialist

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Kilkenny, Kilkenny, Ireland beBee Careers Full time

Drive digital innovation and elevate the hotel's online presence as a Digital Marketing Specialist. We are seeking an experienced professional to spearhead our digital marketing efforts, leveraging cutting-edge strategies to drive bookings and exceed guest expectations.

About the Role

The ideal candidate will have a proven track record in digital marketing, preferably within the luxury hospitality industry. You will be responsible for managing digital advertising campaigns, monitoring budgets and ROI, and adjusting strategies for optimal performance.

  • Develop and implement social media campaigns to promote overnight stays and promotions.
  • Maintenance of the hotel website.
  • Optimise and update content to improve search engine rankings.
  • Develop engaging and compelling content for the hotel's website, social media platforms, and other digital channels.

You will also assist in the development and creation of new hotel printed and digital brand collateral across the estate. A strong understanding of digital marketing channels, tools, and best practices is essential.

Requirements
  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience in digital marketing.
  • Familiarity with Luxury Branding.
  • Exceptional written and verbal communication skills.