Digital Advertising Optimization Specialist

2 days ago


Dublin, Dublin City, Ireland Sojern Full time

Job Overview:

This role plays a critical part in driving operational efficiency throughout the company. As a Digital Advertising Optimization Specialist, you will support multiple teams by ensuring seamless operations and contributing to our dynamic, travel-centric environment.

You will be responsible for managing Facebook campaigns by combining audience segmentation, bidding, delivery, and pricing strategies to extract optimal conversion-based performance. You will also develop and optimize processes for digital advertising campaigns (Facebook/Instagram/Meta) to contribute to running campaigns at or above expected performance metrics and benchmarks.

In addition, you will collaborate with various teams on data and automation-related projects, develop Tableau dashboards, and communicate your insights and techniques to multiple internal stakeholders.



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