Chief Marketing Officer

2 weeks ago

Dublin, Dublin City, Ireland beBeeBrand Full time €70,000

Job Title: Chief Marketing Officer

Dublin, Ireland (Hybrid)

We are seeking a visionary and strategic leader to spearhead our marketing efforts. This is a senior leadership role that reports directly into the Artistic Director and manages a team of professionals.

Key Responsibilities:

  • Strategic & Commercial Leadership
    • Develop and implement integrated marketing strategies across sales and communications.
    • Guide and support the development of a high-performing marketing team.
    • Drive revenue growth through creative and results-driven campaigns.
    • Contribute to organisational strategic planning and long-term vision development.
  • Brand Development
    • Lead a major rebranding project and uphold brand consistency and quality across all platforms.
    • Serve as the internal and external brand guardian, ensuring excellence in execution.
  • Marketing & Communications
    • Design and oversee multi-channel campaigns for productions, events, and initiatives.
    • Manage media relations and ensure strong public and press visibility.
    • Lead the development of a robust digital strategy to position us as a digital innovator.
    • Collaborate with designers, writers, and media professionals to produce high-impact collateral.
  • Audience Development
    • Analyse audience data and insights to inform strategy and engagement tactics.
    • Design initiatives that connect with new and under-represented communities.
    • Support public programming that enhances audience connection and cultural impact.
  • Sales & Ticketing
    • Set and achieve ticket sales targets in collaboration with senior leadership.
    • Use CRM and data analytics to inform pricing, segmentation, and audience behaviour.
    • Oversee the development of digital platforms, including the website and customer journey.
    • Manage relationships with ticketing and system providers.

Requirements:

  • Minimum 5 years' experience in a senior marketing leadership role, ideally within the arts or cultural sectors.
  • Demonstrated success in brand building, campaign leadership, and audience growth.
  • Proven team leadership and staff development skills.
  • Strong commercial experience in sales, pricing strategy, and income generation.
  • Familiarity with CRM platforms and data-driven marketing tools.
  • Experience in media relations, with existing relationships in the Irish media landscape.
  • Excellent verbal, written, and visual communication abilities.
  • Deep understanding of audience development and inclusive engagement.
  • Comfortable presenting to senior stakeholders and Board-level audiences.
  • Awareness of emerging trends in digital and content marketing.

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