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Paid Advertising Specialist
2 weeks ago
The Paid Social Media Specialist will play a critical role in our internal digital agency, driving D2C sales online and enhancing brand awareness through strategic social media initiatives. This is an excellent opportunity for a motivated and experienced individual to join our team and contribute to our mission of delivering innovative solutions to clients.
Key Responsibilities- Develop comprehensive social media strategies for the year, projecting results and outlining key performance indicators (KPIs).
- Create a list of industry average benchmarks in each market to evaluate the performance of our social media campaigns. Monitor key metrics such as engagement rates, click-through rates, conversion rates, and cost per acquisition to assess the effectiveness of our strategies.
- Develop and segment target audiences for each stage of the funnel, conduct audience testing, and continuously optimize targeting to maximize brand reach and conversions.
- Prepare regular social media reports, providing insights and analysis on key metrics, campaign performance, and audience engagement.
- Manage social media ad scheduling for a variety of brands, ensuring effective budget allocation and campaign delivery across various platforms.
- Conduct quality assurance (QA) checks on ads scheduled by other team members to ensure all ads meet the optimal standards in terms of content, targeting, and performance.
- A strong understanding of social media platforms and their respective advertising capabilities.
- Experience in developing and executing comprehensive social media strategies.
- Excellent analytical skills, with the ability to analyze social media data and make data-driven recommendations.
- A proactive approach to problem-solving and a passion for staying ahead of the curve.
