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Marketing Content Strategist

2 weeks ago

Dublin, Dublin City, Ireland UCD Professional Academy Full time
Job Description

We are seeking a highly skilled and experienced Content & Brand Marketing Professional to join our dynamic marketing team at UCD Professional Academy.

About the Role

This pivotal role is responsible for enhancing customer engagement through the strategic delivery of high-quality, impactful content and managing brand consistency.

The ideal candidate will have a strong background in creating communication and engagement programmes aligned with business strategy, with a proven track record of driving lead volumes, engagement, and conversions.

You will be responsible for overseeing the full campaign lifecycle from concept to analysis, translating data insights into effective customer engagement strategies, and fostering an inclusive, insights-driven culture within the marketing function.

Key Responsibilities
  • Develop and execute a vibrant email calendar each month, driving lead volumes, engagement, and conversions while ensuring brand consistency.
  • Create and manage digital brochureware, ensuring consistency with brand voice and marketing strategy.
  • Manage and plan video content for multiple platforms, including email, brochureware, socials, and paid media.
  • Work closely with various departments across the organisation to deliver on content needs.
  • Analyse email performance metrics, identifying opportunities to refine messaging and targeting to improve overall campaign effectiveness.