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Enterprise Product Advocate

1 week ago

Dublin, Dublin City, Ireland Black Nova Group Full time

About Us

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Black Nova Group is a technology company dedicated to improving workplace safety through innovative solutions.

Our mission is to empower EHS teams to adopt proactive safety cultures and achieve an injury-free workplace worldwide.

We leverage domain knowledge and machine learning capabilities to deliver a cutting-edge computer vision platform.

The Role

We seek a technically minded Product Marketing Manager to lead the go-to-market product strategy and position our solution as the industry standard for enterprise industrial organisations.

This role serves as a critical link between Product and Commercial teams, leveraging expertise to translate complex capabilities into clear, compelling value for industrial buyer personas.

You will own the product marketing strategy and initiatives, mastering the Protex platform, crafting compelling positioning, driving product adoption, and creating impactful enablement programs.

This role requires leveraging market insights to align with product strategy, ensuring Protex continues to be recognized as a leader in workplace safety innovation.

Key Responsibilities

  • Develop and refine buyer personas to create compelling positioning and messaging.
  • Partner with Client Success and Solutions teams to develop and manage impactful client stories and case studies.
  • Be the voice of the customer, partnering with the Product team to develop and execute release strategies that drive adoption, maximize impact, and fuel expansion efforts.
  • Drive product enablement and training programs to equip Sales and Customer Success teams with a deep understanding of our solution's technical capabilities and business value.
  • Create impactful technical and thought leadership content tailored to address the challenges of our target buyer personas at every stage of the pipeline.
  • Partner with the Product team to provide market and competitor insights that inform and shape product strategy.
  • Cultivate and manage a community of Protex users and influencers to foster a network of passionate brand advocates.
  • Build and maintain strong relationships with market analysts to strategically position Protex favourably with senior decision-makers.

Requirements

  • 5+ years of experience in product marketing or a combination of product marketing, product management, and sales engineering roles, with a strong technical foundation.
  • Proven experience in complex, non-traditional SaaS environments, ideally with a background in AI or machine learning companies.
  • Experience building and executing go-to-market strategies for technical non-traditional SaaS products.
  • A genuine passion for helping to create products that delight and resonate with users.
  • Analytical and curious, with the ability to connect insights and identify patterns to align pain points and market opportunities with product strategy.
  • Track record of translating complex technical concepts into compelling business narratives for industrial applications.
  • Demonstrated success in building credibility and fostering strong cross-functional relationships to ensure alignment, buy-in, and clarity.
  • Exceptional communication and presentation skills, with confidence in delivering to large audiences and appearing on camera.
  • A skilled storyteller with the ability to craft compelling messaging and collateral tailored to resonate with our buyer personas.
  • Track record of overcoming challenges with resourcefulness, insight, and attention to detail.