
Creative Marketing Visionary
3 days ago
Our company is seeking an experienced Marketing Manager to lead our marketing function and support the next stage of growth. This role will oversee every aspect of our marketing strategy, including developing and executing our marketing strategy, ensuring marketing goals and KPIs are met, and managing our agile internal marketing team and external agencies.
Key Responsibilities:
- Develop and execute a comprehensive annual marketing strategy, including key campaigns, budgets, KPI's and goals.
- Manage the monthly marketing strategy meeting with our team, ensuring a cohesive delivery of our strategy across all channels: social, email, paid advertising, events etc.
- Lead, mentor, and inspire a small marketing team, fostering a culture of creativity, innovation, and continuous improvement.
- Collaborate cross-functionally with operations and product teams to ensure marketing efforts are aligned with product availability, seasonal launches, and overall business goals.
- Project manage multi-channel marketing campaigns, including new product launches, product collaborations, limited editions and lots more.
- Develop the messaging and visuals for campaigns, ensuring consistency and a high standard of execution across channels whilst working with multiple team members and external partners (agencies and freelancers).
- Ensure all team members are delivering on responsibilities as part of campaigns.
- Track and measure the effectiveness of our marketing campaigns across all channels, feeding back performance highlights to other departments, including management and finance departments.
- A proven track record in a marketing role, ideally within e-commerce or a fast-growing start-up or digital brand.
- A strategic and solutions focussed attitude. Must be able to develop and articulate a clear strategy, using data and insights where available.
- Strong communication skills who can manage 3rd party providers.
- Strong storytelling skills, with the ability to resonate with a health-conscious, eco-minded audience.
- A creative thinker who can confidently and informatively brief on creative projects or critique creative work.
- Hands-on experience with Shopify, email marketing platforms (such as Klaviyo), and targeted ad campaigns (Facebook Ads, Google Ads, etc.).
- Understanding of SEO, SEM, CRO.
- Competitive salary and bonus opportunities tied to performance metrics.
- Flexibility to work remotely, with periodic team meet-ups in Galway.
- The chance to shape and grow a mission-driven brand that is growing rapidly, making a tangible impact on our customers' well-being.
- A supportive, passionate team that values creativity, collaboration, and sustainable growth.
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