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Creative Lead

3 weeks ago

Dublin, Dublin City, Ireland Neilson Financial Services Full time
Job Overview

As a Creative Lead - Paid Social Copy for Insurance, you'll be responsible for developing high-performing paid social ad copy that drives lead generation across multiple markets.

Key Responsibilities:

  • Write attention-grabbing hooks and conversion-focused paid social copy across Facebook, Instagram, TikTok, and other platforms.
  • Craft compelling primary text, headlines, and CTAs that motivate audiences to submit their information.
  • Develop concise, persuasive AV scripts for social video ads that maintain attention and drive lead generation.
  • Create multiple copy variations for A/B testing.

Collaborate with designers and video producers to align copy with visuals and narrative flow. Incorporate performance data to iterate and optimize creative.

You'll build a library of proven, high-performing copy templates and emotional frameworks specific to life insurance lead generation.

Qualifications

3+ years of direct response copywriting experience, preferably in paid social. Proven track record of writing social ad copy + scripts that drives conversions and captures leads.

Expertise in writing for mobile-first platforms with attention to visual hierarchy and scanability. Strong grasp of direct response principles.

Ability to work in a creative team environment and collaborate with designers, video producers, and performance marketing specialists.

Able to translate complex insurance products into clear, emotionally resonant benefits for different audiences.

About Neilson Financial Services

We're a financial services company committed to making life insurance more accessible to families worldwide.

This is your opportunity to have outsized impact in a high-performance team, creating advertising that drives real results.