Senior Brand Strategist
3 days ago
Senior Brand Strategist
CPL is seeking an experienced Senior Brand Strategist to join our marketing team. The successful candidate will be responsible for developing and implementing our brand strategy across UK & export markets, driving brand growth objectives, and collaborating with cross-functional teams.
Key Responsibilities:
- Develop and implement brand strategies across UK & export markets
- Plan and execute marketing campaigns to drive awareness and meet brand targets
- Collaborate with the digital team to drive brand engagement through social media & content management
- Work closely with sales teams & retailers to enhance brand visibility & in-store experience
- Manage product launches with strong go-to-market strategies for both UK & export markets
- Monitor brand performance, campaign effectiveness & ROI across all brand activity
Requirements:
- Bachelor's degree in marketing or related discipline
- 4+ years within Brand Marketing
- Experienced within the B2B space
- Strong commercial acumen
- Results-oriented with a sense of urgency
- Data-driven with a focus on return on investment
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