Social Media Content Lead
5 days ago
As a key member of Fields Retail Limited, we're seeking a highly skilled Social Media Manager to join our team. This exciting opportunity involves elevating our luxury brand's social presence, ensuring a bold and engaging brand identity across multiple platforms.
This role is ideal for someone with a strong creative vision, a passion for content creation, and the ability to shape and execute a high-impact social strategy. As Social Media Manager, you'll be responsible for balancing hands-on content creation with strategic collaboration – creating content yourself while also working closely with a third-party agency to batch-produce content in shoots, and identifying and leveraging social media talent within the business to drive authenticity and engagement.
The goal is to establish us as leading luxury brands in the social space, using a mix of in-the-moment storytelling and curated content. Key Responsibilities include:
- Developing and executing the brand's organic social media strategy, ensuring a consistent and elevated brand identity across Instagram, TikTok, YouTube, Pinterest, and Facebook.
- Creating engaging, high-quality content – from filming and editing short-form videos to writing compelling captions and crafting visual stories.
- Working closely with a third-party content agency to plan, brief, and execute batch content creation through professional shoots.
- Leveraging internal social media talent within the business to bring authentic, in-the-moment content to life.
- Overseeing video content production, ensuring all output aligns with the brand's aesthetic and values.
- Staying ahead of platform trends to keep content fresh, relevant, and optimised for engagement and reach.
- Managing community engagement, responding to comments and messages in a way that fosters brand loyalty.
- Collaborating with the wider marketing and e-commerce teams to align social content with business goals, product launches, and campaigns.
- Tracking, analysing, and reporting on social media performance, using insights to refine and improve content strategy.
- Managing influencer partnerships, ensuring they align with the brand and contribute to meaningful audience growth.
Required Skills & Experience:
Proven experience in social media management, with a strong portfolio of original content creation. Exceptional storytelling and content creation skills, with the ability to both produce and direct high-quality social-first content. Experience working with content agencies – knowing how to brief, oversee, and maximise content production in professional shoots.
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