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Multichannel Marketing Strategist

3 weeks ago

Galway, Galway, Ireland beBeeDigitalMarketingManager Full time €40,000 - €60,000

We are seeking a seasoned Digital Marketing Manager to lead all marketing activities across our e-commerce website, retail stores, and brand touchpoints.

This role involves planning and executing campaigns across digital, social, email, and in-store channels, connecting customers both online and offline. The ideal candidate will be involved in everything from email and SMS campaigns to paid ads, SEO, product photography, and more.

Key Responsibilities

  • Plan and manage all email marketing campaigns using Klaviyo.
  • Oversee automated email flows with agency support.
  • Work with agency partners to manage SMS marketing strategy and delivery.
  • Create and post engaging social media content across platforms.
  • Plan seasonal social campaigns aligned with brand tone and messaging.
  • Manage content calendar and brand storytelling across digital touchpoints.
  • Track and report on performance.
  • Coordinate with agency partners on Meta and Google Ads strategy.
  • Monitor performance and provide input to improve ROI.
  • Align paid content with organic campaigns and brand goals.
  • Manage daily content/product updates on Shopify website.
  • Own image selection, SEO, product merchandising and tagging.
  • Ensure strong UX, brand consistency, and seasonal relevance.
  • Track and report on e-commerce performance.
  • Plan and deliver marketing campaigns for new collections, gifting periods and key brand moments.
  • Project manage lifestyle and e-commerce photo shoots, including shot lists, styling and themes.
  • Create radio ads and printed materials to support seasonal campaigns.
  • Track, analyse and report on performance across all digital channels.
  • Use insights to improve campaign effectiveness, website conversions and customer retention.
  • Confident in using analytics tools (Google Analytics, Shopify reports, Klaviyo dashboards).
  • Develop POS and in-store marketing materials.
  • Support marketing, including events for retail stores, artisan cafe, and production mill.
  • Work with the B2B team to support wholesale and trade marketing.
  • Create and manage loyalty campaigns and post-purchase journeys.
  • Ensure communications are aligned across all customer touchpoints.
  • Provide occasional customer service support where needed.

Requirements

  • 5+ years' experience in a digital marketing role.
  • Degree or post-graduate qualification in Marketing, Digital Marketing, or a related discipline.
  • Experience with Klaviyo, Shopify, Meta Ads Manager, and Google Ads.
  • Knowledge of SEO best practices (including technical SEO).
  • Comfortable using Canva, Adobe Creative Suite or other design tools.
  • Strong copywriting, campaign planning and project management skills.
  • Ability to manage multiple deadlines and prioritise tasks.
  • Experience working with external agencies.
  • Strong attention to detail and passion for brand building.

Nice to Have

  • Video editing skills.
  • Experience working in e-commerce, retail, or lifestyle sectors.
  • Knowledge of retention marketing and loyalty strategy.