Email Campaign Manager
5 days ago
Sojern is a dynamic and growing company that offers a range of benefits and opportunities for professional growth. As an Email Marketing Specialist, you will be responsible for developing and executing targeted email campaigns to drive engagement and activation across business lines.
You will work closely with cross-functional teams to ensure alignment and execution of email communications. This role requires a detail-oriented and organized individual who can manage multiple tasks and prioritize effectively. You will also be expected to stay up-to-date on industry trends and best practices in email marketing.
Key Responsibilities:
- Develop and execute targeted email campaigns to drive engagement and activation across business lines.
- Manage diverse email programs, including nurture sequences, newsletters, product updates, and sales enablement communications.
- Oversee Pardot administration, including email workflows, automation, system integrations, database hygiene, segmentation, and third-party integrations via tools like Zapier.
- Conduct A/B testing and analyze performance metrics to optimize messaging, design, cadence, deliverability, and overall campaign effectiveness.
Requirements:
- Bachelor's degree in Communications, Marketing, or Advertising.
- 3+ years of experience in customer success, communications, or digital marketing.
- Strong background in email marketing, including experience with Pardot.
- Excellent written and communication skills.
- Impeccable project management skills.
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