Brand Leader for Beverage Industry
5 days ago
Company Overview
Alternatives is a global leader in the beverage industry, seeking an experienced brand communications leader to drive brand growth and engagement through innovative, data-driven strategies.
As a key member of our team, you will have the opportunity to shape the communication vision and lead cross-functional teams in the execution of globally integrated and insight-driven brand campaigns.
Key Responsibilities:
- Develop a comprehensive communication strategy that aligns with the company's brand-building principles and drives long-term growth.
- Collaborate with CMI and Innovation teams to integrate data-driven insights into campaign strategies and ensure relevance and resonance with target audiences.
- Lead the development of end-to-end campaigns, leveraging a digital-first approach, from ideation to market launch, and ensuring alignment with brand positioning and consumer insights.
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