Brand Leader for Beverage Industry

5 days ago


Dublin, Dublin City, Ireland Alternatives Full time

Company Overview

 

Alternatives is a global leader in the beverage industry, seeking an experienced brand communications leader to drive brand growth and engagement through innovative, data-driven strategies.

 

As a key member of our team, you will have the opportunity to shape the communication vision and lead cross-functional teams in the execution of globally integrated and insight-driven brand campaigns.

 

Key Responsibilities:

  • Develop a comprehensive communication strategy that aligns with the company's brand-building principles and drives long-term growth.
  • Collaborate with CMI and Innovation teams to integrate data-driven insights into campaign strategies and ensure relevance and resonance with target audiences.
  • Lead the development of end-to-end campaigns, leveraging a digital-first approach, from ideation to market launch, and ensuring alignment with brand positioning and consumer insights.

 


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