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Demand Generation Specialist

3 weeks ago

Dublin, Dublin City, Ireland Cpl Healthcare Full time
Role Overview

Cpl is hiring for a Demand Gen Manager to join our marketing team. Reporting to the Marketing Associate Director, the successful applicant will have the opportunity to showcase and develop their skillset within a dynamic, fast-paced environment.

This role focuses on optimising marketing funnels, leveraging digital and inbound marketing strategies, and collaborating closely with sales teams to create and nurture high-quality leads.

Responsibilities
  • Define campaign objectives, KPIs, and audience segments to align with Cpl's growth goals.
  • Work closely with content and design teams to develop compelling assets that align with campaign messaging and audience needs.
  • Plan, execute, and optimise integrated marketing campaigns, including email marketing, paid media (PPC, social ads, display ads), SEO, content marketing, webinars, and events.
Requirements

To succeed in this role, you'll need:

  • 3-5+ years of experience in demand generation, growth marketing, or digital marketing.
  • A strong understanding of lead generation tactics, inbound marketing, and marketing automation.
  • Experience with CRM and marketing automation platforms such as Salesforce, Force24 /Hubspot.