Stadium Event Manager

3 days ago

Galway, Galway, Ireland beBeeCommercial Full time €35,000 - €40,000
Key Member of the Stadium Commercial Team

The role is a key member of the stadium's commercial team within its wider commercial and marketing division.

The successful candidate will generate and convert new business via meetings, conferences, events, and hospitality while supporting brand marketing initiatives that strengthen visibility in target markets.

This hands-on position thrives on building client relationships, delivering best-in-class events, and crafting compelling marketing content with a passion for world-class customer experiences.

The ideal candidate will be expected to work appropriate hours to fully carry out their responsibilities.

  • Support the execution of a developed go-to-market strategy, including marketing and sales plans by target audience.
  • Understand industry trends, competitor offerings, and client preferences to inform the development and execution of bespoke event packages and services.
  • Build relationships with tourism organisations to create a sustainable pipeline of leads.
  • Manage the end-to-end enquiry process through to contract and first deposit stage before transitioning clients to the stadium facilities/operations team.
  • Represent the stadium at industry events as required.
  • Use and update account management systems to maintain the client database.
  • Monitor progress towards sales targets, generate reports, and identify areas for improvement.
  • Assist the senior stadium commercial manager with various tasks including but not limited to sales campaigns and yield/diary management.
  • Carry out robust prospecting to identify leads and secure targets.
  • Conduct site inspections and familiarisation trips of the stadium with prospective clients.
Responsibilities

Hospitality Business Development:

  • Work with prospective clients to understand their objectives, schedule, and plan events.
  • Maintain ongoing communication with clients addressing their needs and ensuring their satisfaction.
  • Coordinate with clients vendors and internal stakeholders to plan events and logistics.
  • Support from initial concept to event execution with stadium facilities/operations team.
  • Develop and maintain collaborative relationships and work cross-functionally with internal and external stakeholders to execute world-class events.

Marketing:

  • Assist in planning creating and delivering marketing campaigns to promote meetings and events at the stadium.
  • Create and adapt marketing collateral such as brochures event invitations and digital graphics using design tools.
  • Using our target audience framework support ongoing content creation for website and other touchpoints.
  • From time to time assist the senior marketing manager in planning creating and delivering marketing campaigns to promote the Connacht Rugby brand and teams.
  • Collaborate with brand marketing and communications managers to ensure consistent tone style and brand identity across all touchpoints.

Requirements:

  • 3-5 years' experience in sales hospitality business development and marketing roles.
  • A degree-level qualification in business marketing events or sales.
  • Previous sales experience within the meetings conferencing events and hospitality sectors including prospecting for new clients attending trade shows and networking to build relationships.
  • Proven ability in managing and developing relationships.
  • Experience in enquiry management software such as Cvent.

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