Global User Acquisition Strategist
2 weeks ago
We are seeking an experienced digital marketing visionary to lead our paid search efforts in fintech. As a key member of our team, you will oversee all aspects of our paid search campaigns across key search engine platforms, including Google Ads, Microsoft Ads, Apple Search Ads, and SA360.
About the Role
- Develop and execute comprehensive paid search strategies, focusing on global user acquisition and maximizing ROI.
- Collaborate closely with organic marketing, product, analytics, and data science teams to create unified marketing strategies.
- Lead by example with a hands-on approach to campaign execution, optimization, and reporting, while managing and mentoring a team of 1-2 paid search specialists.
- Maintain a meticulous focus on budget allocation and pacing across campaigns, ensuring optimal ROI and achievement of KPIs.
Requirements
- Bachelor's degree in Marketing, Business, Finance, or a related field.
- 7+ years of experience in paid search marketing, with a strong emphasis on web user acquisition.
- Experience in TradFi or Crypto, i-gaming or sports is a plus.
- Deep expertise in Google Ads, Microsoft Ads, Apple Search Ads, and SA360, with demonstrated success in scaling campaigns globally.
- Strong analytical mindset, with the ability to interpret data and translate insights into actionable strategies.
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