Digital Transformation Manager

4 days ago


Dublin, Dublin City, Ireland Electricity Supply Board Full time
About the Role

This position offers a unique opportunity to drive digital growth across all channels for specific products and services.

Key Responsibilities:
  • Digital Performance: Develop and implement effective digital marketing strategies to increase digital share and optimise channel-specific performance.
  • Digital Marketing Roadmap: Create and execute a comprehensive Always On plan that aligns demand-driven activities with relevant tactical campaigns, including setting clear objectives, identifying target audiences, and selecting the most effective channels and tactics.
  • Campaign Management: Continuously manage and optimize digital marketing campaigns, AB testing, recommending ways to improve performance in achieving market-specific KPIs. Set specific budgets, provide forecasts.
  • Stakeholder Collaboration: Collaborate with internal stakeholders including Sales team, Analytics, Marketing Managers, Loyalty, CRM (Customer Relationship Manager), and Product to develop a market-specific roadmap aimed at achieving yearly KPIs. Manage external stakeholder relationships including agency partners and industry bodies.
  • Data-Driven Decision Making: Ensure all marketing activities are accurately monitored and measured using available analytics tools. Google Analytics / CM360/ META Manager and DV360 Dashboards for campaign reporting purposes. Collaborate with channel specialists to effectively allocate budgets across different digital channels and maximise ROI.
  • Creative Development: Manage the development of advertisements across various platforms, including social media and display channels, in collaboration with creative agencies.
  • Budget Oversight: Manage a substantial digital performance budget.
  • Reporting and Insights: Produce monthly and quarterly digital performance reports and present them back to stakeholders. Provide regular cross-channel reports and insights to internal stakeholders in Management and Marketing.


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