Digital Marketing Specialist
2 days ago
Job Description:
We are seeking a highly skilled Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) Specialist to join our team. The ideal candidate will have a proven track record of improving website visibility and driving traffic through effective SEO strategies, as well as experience in creating and managing successful PPC campaigns.
Key Responsibilities:
- SEO: Develop and implement comprehensive SEO strategies to improve organic search visibility and drive website traffic.
- Keyword Research:Perform thorough keyword research to identify target keywords for content and landing pages.
- Website Audits:Conduct regular website audits to ensure the site is optimized for search engines and user experience.
- On-page Optimization:Optimize on-page elements, including title tags, meta descriptions, headers, URLs, and internal linking structure.
- Content Collaboration:Collaborate with content creators to ensure SEO best practices are applied to content creation.
- Performance Monitoring:Monitor and analyze the performance of SEO efforts using tools like Google Analytics and Search Console.
- Competitive Analysis:Perform competitive analysis to identify gaps in SEO strategies and make data-driven recommendations.
- Technical SEO:Work closely with web developers to ensure technical SEO issues are resolved.
- Link Building:Develop and execute link-building strategies to improve website authority and ranking.
- Staying Up-to-date:Stay current with the latest SEO trends, search engine algorithm updates, and industry best practices.
- PPC: Design and set up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
- Keyword Research:Conduct keyword research to target the right audience and set up ad groups based on campaign objectives.
- Ad Copywriting:Write compelling and relevant ad copy that attracts clicks and aligns with campaign goals.
- Ad Creative:Collaborate with designers to create visually appealing banners, videos, or other creative assets for display ads.
- Campaign Performance:Monitor campaign performance by analyzing metrics such as impressions, clicks, CTR, CPC, and conversions.
- Reporting:Create and deliver detailed reports on campaign performance, highlighting key insights and recommendations for improvement.
- Bidding Strategies:Adjust bids to maximize ROI and ensure efficient use of the campaign budget.
- Campaign Management:Manage daily/monthly budgets across multiple campaigns to avoid overspending or underspending.
- A/B Testing:Run A/B tests on ad copy, landing pages, and targeting to optimize click-through rates, conversion rates, and ad relevance.
Required Skills and Qualifications:
- Proven track record of improving website visibility and driving traffic through effective SEO strategies.
- Experience in creating and managing successful PPC campaigns.
- Strong understanding of SEO principles, including keyword research, on-page optimization, and link building.
- Proficiency in Google Ads and Google Analytics.
- Excellent communication and collaboration skills.
- Ability to stay up-to-date with the latest SEO trends and best practices.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic team and contribute to the growth and success of the company.
- Professional development opportunities.
Others:
- Must be able to work independently and as part of a team.
- Must be able to prioritize tasks and manage multiple projects simultaneously.
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