Performance Marketing Lead
6 days ago
The Electricity Supply Board is seeking a Digital Performance Manager to drive digital growth across all channels for specific products and services.
As a key member of the Marketing and Customer Insights Team, you will be responsible for developing and implementing effective digital marketing strategies, overseeing market-specific initiatives, and managing and optimising always-on programs.
Key responsibilities include driving digital growth across all channels, increasing digital share, and optimising channel-specific performance.
You will collaborate with internal stakeholders to develop a market-specific roadmap aimed at achieving yearly KPIs and manage external stakeholder relationships including agency partners and industry bodies.
A critical aspect of this role is ensuring all marketing activities are accurately monitored and measured using available analytics tools, collaborating with channel specialists to effectively allocate budgets across different digital channels and maximise ROI, and producing monthly and quarterly digital performance reports and presenting them back to stakeholders.
Key Skills and Qualifications- Digital Marketing Qualification.
- Minimum 3+ years of related work experience in digital marketing.
- Experience in using Advertising Technology such as SA360, Google Ad Platforms, Google Analytics, Performance Max, TikTok, META.
- Experience managing paid search, preferably in eCommerce.
- Demonstrated experience in executing SEO (Search Engine Optimisation) on-page optimisation strategies.
- Conversion tracking experience including GTM (Google Tag Manager), remarketing and targeting strategy development.
We value Courageous, Caring, Driven and Trusted employees who contribute to our success.
€48,000 - €56,500 per annum, depending on experience.
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