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Global Marketing Leader

2 weeks ago

Dublin, Dublin City, Ireland Rippling Full time

Rippling offers a unique opportunity for experienced marketers to join our team and drive demand generation efforts for our global products in EMEA.

This person will develop and execute the demand generation strategy for markets across EMEA, working closely with sales, central marketing teams, and operations to drive business growth and exceed company pipeline and revenue targets.

The ideal candidate will be a proactive, creative, and metrics-driven leader with strong ownership and passion for setting and executing strategy.

Key Responsibilities
  • Develop and launch multi-channel campaigns across various channels (webinars, events, direct mail, email, digital) that convert accounts within our target market to qualified pipeline
  • Implement and measure ABM strategies with sales to exceed pipeline goals leveraging both inbound and outbound tactics
  • Enhance the customer journey by optimising the funnel from awareness to conversion with targeted campaigns diving deep into every level of the journey to improve conversions
  • Lead events and field marketing to boost brand awareness and generate new business opportunities
  • Manage reporting and analytics for all demand gen efforts in global markets presenting insights and actionable recommendations to senior leadership
  • Foster collaboration between sales leadership and global marketing teams aligning marketing efforts with sales strategies to ensure a common goal and effort maximising results
Requirements
  • 5+ years of experience in demand generation, growth marketing, or a related function within a B2B environment
  • Strong track record of driving pipeline and revenue through strategic and operational excellence
  • Superb collaborator and project owner
  • Extensive experience partnering with sales to achieve common results
  • Self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment
  • Sweats the details - small and big, alike
  • A hacker's mentality. You obsess over finding novel ways to hit goals—even when the conventional wisdom says you're wrong.
  • Experience with Salesforce is a plus
  • Fluency in English
Workplace Culture

Rippling values having employees working in-office to foster a collaborative work environment and company culture.