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Public Sector Marketing Professional

2 weeks ago

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Marketing & Engagement Specialist Job Summary

CPL is a well-known public sector organisation that is looking for an ambitious and passionate Marketing & Engagement Specialist to join their team. The role brings with it an opportunity to expand your marketing expertise across a variety of touchpoints and initiatives including market research, strategic campaign planning, content creation, event management, and brand building.

As a Marketing & Engagement Specialist, you will support developing and implementing marketing and public relations activities across the organisation, reporting to the Senior Engagement and Marketing Manager. You will be responsible for conducting market research and gathering insights relevant to the target segments, the sector and the broader labour market.

Key responsibilities include:
  • Presents findings to key stakeholders to feed insights and trends into future marketing activities.
  • Tracks and reports on marketing metrics and campaign performance data.
  • Liaises with the organisation's recruitment department to ensure the alignment of marketing campaigns as they relate to recruitment and onboarding.