Digital Marketing Strategist
2 days ago
Job Overview
We're seeking a skilled Digital Marketing Strategist to join our team at Icebreaker. As a key member of our Brand & Marketing team, you'll play a vital role in developing and delivering exciting campaigns that drive brand growth strategies.
Your Key Responsibilities
- Manage digital marketing campaigns across various channels, optimizing for maximum performance and return on investment (ROI) alignment with commercial sales targets.
- Set marketing targets, monitor key performance indicators (KPIs), and identify necessary interventions to drive business results.
- Conduct reporting, surfacing up critical performance metrics, insights, and trends for key stakeholders, drawing meaningful conclusions and learnings from campaign data.
- Gather and interpret data and trends to inform decision-making.
- Help establish best practices for reporting and measurement using the latest tools and technology.
- Drive overall marketing performance and measurement roadmap – understand what activities drive results for Icebreaker, sharing key insights and learnings across the business.
- Support econometrics projects for the marketing team to comprehend what drives sales and how best to allocate marketing investment.
Your Skills and Qualifications
- You are an expert in social, search, and programmatic media, knowing how to deliver results in this space and utilize goal setting to maximize channel potential. You have a proven track record managing large-scale, complex performance campaigns while reducing costs per result, maintaining quality standards.
- Experience managing large pay-per-click (PPC) budgets in-house or agency roles.
- Detail-oriented: everything in biddable media is measurable; you insist on periodic, transparent measurement and evaluation for key channels, sharing back savings.
- Experience with cookies, pixels, and website tagging, improving ad relevance on biddable platforms.
- Performance and effectiveness expert, helping teams uncover relevant metrics, data points, and insights that ladder up to business objectives.
- Proficiency in all Microsoft Office programs, web analytics platforms, demand-side platforms (DSPs), social platforms, dashboard solutions, and ideally ad operations knowledge.
- Previous experience with analytics platforms (e.g., Google Analytics or Adobe) would be advantageous.
- An analytical thinker, with excellent communication, listening, and interpersonal skills.
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