Digital Marketing Strategist

2 days ago


Dublin, Dublin City, Ireland Icebreaker Full time

Job Overview

We're seeking a skilled Digital Marketing Strategist to join our team at Icebreaker. As a key member of our Brand & Marketing team, you'll play a vital role in developing and delivering exciting campaigns that drive brand growth strategies.

Your Key Responsibilities

  1. Manage digital marketing campaigns across various channels, optimizing for maximum performance and return on investment (ROI) alignment with commercial sales targets.
  2. Set marketing targets, monitor key performance indicators (KPIs), and identify necessary interventions to drive business results.
  3. Conduct reporting, surfacing up critical performance metrics, insights, and trends for key stakeholders, drawing meaningful conclusions and learnings from campaign data.
  4. Gather and interpret data and trends to inform decision-making.
  5. Help establish best practices for reporting and measurement using the latest tools and technology.
  6. Drive overall marketing performance and measurement roadmap – understand what activities drive results for Icebreaker, sharing key insights and learnings across the business.
  7. Support econometrics projects for the marketing team to comprehend what drives sales and how best to allocate marketing investment.

Your Skills and Qualifications

  • You are an expert in social, search, and programmatic media, knowing how to deliver results in this space and utilize goal setting to maximize channel potential. You have a proven track record managing large-scale, complex performance campaigns while reducing costs per result, maintaining quality standards.
  • Experience managing large pay-per-click (PPC) budgets in-house or agency roles.
  • Detail-oriented: everything in biddable media is measurable; you insist on periodic, transparent measurement and evaluation for key channels, sharing back savings.
  • Experience with cookies, pixels, and website tagging, improving ad relevance on biddable platforms.
  • Performance and effectiveness expert, helping teams uncover relevant metrics, data points, and insights that ladder up to business objectives.
  • Proficiency in all Microsoft Office programs, web analytics platforms, demand-side platforms (DSPs), social platforms, dashboard solutions, and ideally ad operations knowledge.
  • Previous experience with analytics platforms (e.g., Google Analytics or Adobe) would be advantageous.
  • An analytical thinker, with excellent communication, listening, and interpersonal skills.


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