Category Insights Director

3 days ago


Dublin, Dublin City, Ireland C&C Group Plc Full time

C&C Group Plc seeks a talented individual to fill the position of Category & Insight Manager. This is a critical role within our organization, responsible for developing and implementing strategies to enhance category performance and maximize sales.

About the Company

We are a leading premium drinks company with a diverse portfolio of beer and cider brands in various markets worldwide. Our brand lineup includes renowned names such as Bulmers, Magners, and Tennent's.

Job Description

This is a strategic position that requires an analytical thinker with strong business acumen and a deep understanding of the drinks industry. The successful candidate will work closely with cross-functional teams to develop and implement strategies that enhance category performance and maximize sales.

Key Responsibilities
  • Market Analysis:
    • Conduct comprehensive market analysis to identify trends, opportunities, and threats in the drinks industry.
    • Monitor competitor activities and market conditions to inform strategic decisions.
  • Shopper Insights:
    • Gather and analyze shopper data to understand purchasing behaviors, preferences, and needs.
    • Develop actionable insights from shopper research to guide product development and channel marketing strategies.
  • Category Management:
    • Develop and execute category management strategies to drive growth and profitability.
    • Collaborate with sales and marketing teams to optimize product placement, pricing, and promotions.
    • Manage product assortments and ensure alignment with market demands and company objectives.
  • Reporting and Presentation:
    • Create detailed reports and presentations that communicate insights, trends, and recommendations to stakeholders.
    • Presentation findings to colleagues, senior management, and key partners to support strategic planning and decision-making.
  • Cross-Functional Collaboration:
    • Work closely with marketing, sales, and product development teams to ensure insights are integrated into business plans.
    • Partner with key retailers and distributors to enhance category performance and drive mutual growth.
  • Project Management:
    • Lead and manage projects related to category development, new product launches, and promotional activities.
    • Evaluate project outcomes against predefined goals.

Requirements:

  • A minimum of relevant experience within the FMCG sector, preferably in category management or market research.
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Proficiency in data analysis tools and software.
  • Excellent communication and presentation skills.
  • Proven ability to manage multiple projects and meet deadlines.
  • Strong business acumen and strategic thinking.
About You

We are seeking a highly motivated and experienced professional who can lead our category management initiatives and drive business growth.



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