Category Insights Director
3 days ago
C&C Group Plc seeks a talented individual to fill the position of Category & Insight Manager. This is a critical role within our organization, responsible for developing and implementing strategies to enhance category performance and maximize sales.
About the CompanyWe are a leading premium drinks company with a diverse portfolio of beer and cider brands in various markets worldwide. Our brand lineup includes renowned names such as Bulmers, Magners, and Tennent's.
Job DescriptionThis is a strategic position that requires an analytical thinker with strong business acumen and a deep understanding of the drinks industry. The successful candidate will work closely with cross-functional teams to develop and implement strategies that enhance category performance and maximize sales.
Key Responsibilities- Market Analysis:
- Conduct comprehensive market analysis to identify trends, opportunities, and threats in the drinks industry.
- Monitor competitor activities and market conditions to inform strategic decisions.
- Shopper Insights:
- Gather and analyze shopper data to understand purchasing behaviors, preferences, and needs.
- Develop actionable insights from shopper research to guide product development and channel marketing strategies.
- Category Management:
- Develop and execute category management strategies to drive growth and profitability.
- Collaborate with sales and marketing teams to optimize product placement, pricing, and promotions.
- Manage product assortments and ensure alignment with market demands and company objectives.
- Reporting and Presentation:
- Create detailed reports and presentations that communicate insights, trends, and recommendations to stakeholders.
- Presentation findings to colleagues, senior management, and key partners to support strategic planning and decision-making.
- Cross-Functional Collaboration:
- Work closely with marketing, sales, and product development teams to ensure insights are integrated into business plans.
- Partner with key retailers and distributors to enhance category performance and drive mutual growth.
- Project Management:
- Lead and manage projects related to category development, new product launches, and promotional activities.
- Evaluate project outcomes against predefined goals.
Requirements:
- A minimum of relevant experience within the FMCG sector, preferably in category management or market research.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Proficiency in data analysis tools and software.
- Excellent communication and presentation skills.
- Proven ability to manage multiple projects and meet deadlines.
- Strong business acumen and strategic thinking.
We are seeking a highly motivated and experienced professional who can lead our category management initiatives and drive business growth.
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