Digital Marketing Specialist

2 days ago

Dublin, Dublin City, Ireland beBeeDigitalMarketing Full time €55,000 - €83,000
Digital Marketing Expert

We are seeking a highly skilled Digital Marketing Expert to join our team. As a Digital Marketing Expert, you will play a key role in developing and executing strategic digital marketing plans to drive business growth.

  • Plan and execute webinars from start to finish, including initial setup on webinar platform, landing page setup, email scheduling, digital ad research and booking, coordinating running of live/pre-recorded webinar and creating follow-up plan.
  • Track, analyze and report on webinar performance and work with Sales and BDR Teams to develop follow-up nurture plan.
  • Develop compelling email and nurture campaigns to target different audiences at different stages of the buyer's journey and drive engagement and conversion.
  • Monitor and report on email campaign metrics (e.g. open rates, click-through rates, conversions) and optimize based on performance data.
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Work closely with content, product and digital marketing teams to develop compelling content and optimize results across all digital channels.
Key Responsibilities
  • Provide weekly, monthly and quarterly reports to the Director of Digital Marketing using Salesforce and Marketo data across all campaign channels and activities – webinar, social media, email performance and conversions, digital advertising effectiveness and digital lead generation etc.

This is a fantastic opportunity for an experienced Digital Marketing Specialist who wants to take their skills to the next level. You will be working closely with a talented team of marketers to deliver high-quality results and drive business growth.

We are looking for someone with 2-4 years B2B marketing experience, ideally in finance or software solutions. The ideal candidate will have previous experience using a marketing automation system (Marketo, Hubspot, Eloqua, Pardot) and webinar platform (e.g. On24, GotoWebinar). Strong written and oral communications skills, excellent administrative and organisational skills, very strong attention to detail and a passion for delivering a high standard of work are required.

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