Marketing and Public Relations Specialist
2 days ago
Our client, a renowned public sector organisation, is seeking an ambitious and skilled Marketing and Public Relations Specialist to join their team. As a key member of the marketing team, you will be responsible for developing and implementing strategic marketing and PR plans to enhance the organisation's brand reputation.
The role offers an excellent opportunity to expand your expertise across various touchpoints and initiatives, including market research, campaign planning, content creation, event management, and brand building. You will work closely with the Senior Engagement and Marketing Manager to develop and implement marketing strategies that align with the organisation's goals.
Key Responsibilities:
- Conduct market research and gather insights relevant to target segments, the sector, and the broader labour market
- Presentation of findings to key stakeholders to inform future marketing activities
- Tracking and reporting on marketing metrics and campaign performance data
- Supporting the creation of marketing and engagement plans and updating them regularly
- Implementing approved marketing and engagement campaigns across various platforms and coordinating with media outlets
Requirements:
- Minimum 2 years of experience in marketing, communications, or a related field
- Strong digital marketing skills, including social media management, email marketing, and content creation
- Excellent written and verbal communication abilities
- Strong project, time management, and prioritisation skills
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