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Digital Marketing Strategist

2 weeks ago


Dublin, Dublin City, Ireland TN Ireland Full time

The role of the Digital Marketing Strategist at TN Ireland is to develop and execute world-class omnichannel marketing campaigns that drive commercial results. This will involve partnering with Category Management Leads, Pet Owner Engagement team and in-market teams to define customer touchpoint journeys.

As a key member of the International Vet Engagement Team, you will be responsible for ensuring seamless and consistent customer experiences for veterinarians across various communication and sales channels. This will involve developing and maintaining category-agnostic customer segments based on behavioural attributes.

In this role, you will guide and partner with the internal content team for the development of content and formats delivering the core messages consistently. You will also develop and lead standards, methodologies and best practice across Channel Engagement, including adherence with internal, regulatory and compliance requirements.

You will partner with Category Leads, and advocate for an omnichannel approach, identifying and implementing best practice. Additionally, you will continuously optimize channel strategy by partnering with Customer Insights & Analytics manager to analyse segment-specific customer behaviors.