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Digital Marketing Leader

2 weeks ago

Dublin, Dublin City, Ireland Vanta Inc. Full time

Vanta Inc. is a leading provider of security and compliance solutions. We are seeking a highly skilled Digital Marketing Leader to join our team.

As a Paid Advertising Specialist, you will be responsible for developing and executing effective paid digital marketing campaigns across various platforms. Your expertise in managing budgets, bids, and pacing will ensure that our campaigns meet performance targets and maximize return on investment (ROI).

The ideal candidate will have a strong track record of driving conversions and ROI through data-driven decision making. Experience with platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels is required.

You will work closely with cross-functional teams, including growth general managers, creative, content, and product marketing, to create compelling ads that align with Vanta's overall brand and growth strategy.

About the Role
  • Develop and execute paid digital marketing campaigns across multiple platforms.
  • Manage budgets, bids, and pacing to ensure campaign success.
  • Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies.