Sales Ambassador

Business Development Representative

We are seeking a highly motivated and ambitious Business Development Representative to join our team. As a key member of our sales force, you will be responsible for enhancing distribution and driving sales growth for our globally acclaimed spirits brands within the Irish On-Trade.

Job Purpose:

The purpose of this role is to implement strategic selling techniques, commercial acumen, and activation programs in key outlets to recruit consumers, enhance distribution and visibility, and drive sales-out and consumer engagement.

Key Responsibilities:

• Independently manage a core set of accounts within a territory to execute the On-Trade brand building plan and activation program.
• Meet Key Performance Indicators, including Daily Call-Rate, Distribution Growth, Rate of Sale Growth, and Volume Targets.
• Conduct brand training modules for trade professionals, utilizing Brand Managers and Sales Managers when necessary.
• Record relevant outlet information through provided technology to track activation and deliver presentations.
• Manage budgets to achieve KPI targets related to Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, New Business Development (NBD) growth, and Rate of Sale (ROS) acceleration.
• Identify opportunities through market intelligence and customer networking to target the right consumers.
• Plan and manage the workday efficiently to ensure coverage during critical trading hours, while staying within a reasonable commuting distance from the central area.
• Ensure customers are equipped to serve and promote the brand to consumers, fostering a champion/ambassador role.
• Develop strong relationships with key wholesalers.
• Complete all administrative requirements on-time and in full.

Functional Competencies:

• Planning & Organizing: Demonstrates the ability to plan, organize, and execute activities using initiative.
• Communication: Expresses oneself clearly and compellingly in both individual and group situations.
• Customer/Consumer Commitment: Exhibits a high level of commitment to providing quality service to both internal and external customers.
• Structure: Routinely follows a proven winning sales method while flexing personal style.
• Business Awareness: Comprehensive understanding of the business area and its impact on the wider organization.
• Self-Awareness & Development: Displays an appetite for personal growth, developing skills to maximize potential, and achieving career ambitions.

Requirements:

To succeed in this role, you will need:

• 2 years full, clean driving license.
• 0-2 years of sales experience in the FMCG sector, with a distinct advantage if experienced in alcohol sales.
• Understanding of the Irish On-Trade, along with some commercial experience, ideally in the spirits industry.
• Comprehensive understanding and practical knowledge of brand building, with a proven ability to execute commercial strategies.
• Skills in influencing and negotiation, coupled with the ability to establish and maintain relationships at all levels.
• Advantageous to have experience activating brands in the On-Trade.
• Strong grasp of balancing commercial delivery with brand-building initiatives.
• Proficient IT skills, utilizing data for insightful interpretation and strategic planning.
• Effective presentation skills, including experience delivering training and presentations.
• Preferable background in bartending, mixology, or hospitality.
• Understanding of commercial and financial acumen.
• Holds a third-level qualification in Commerce, Management, Marketing, or a related field.
• Industry-related qualification (e.g., WSET) desirable but not essential.

Personal Characteristics:

As a successful Business Development Representative, you will demonstrate:

• Demonstrates professionalism, credibility, trust, and respect internally and externally.
• Exhibits creativity with an entrepreneurial spirit and a contagious passion for building and developing the On-trade.
• Strong relationship management skills.
• Ability to influence at various organizational levels.
• Adaptable and resilient.
• Works with a commitment to adding value and maintains a strong work ethic.

What We Offer:

We offer a competitive compensation package that includes:

• €35,000 per annum.
• €12 lunch allowance per day.
• Company vehicle.
• Company phone.
• Fuel Card.

Our company culture values employee growth and development, offering training and development opportunities to help you grow in your career.

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