Brand Storytelling Manager
1 week ago
Fields Retail Limited is seeking an innovative Social Media Manager to join our dynamic team. In this role, you will play a critical part in shaping our luxury brand's social media narrative, driving engagement, and establishing us as leading luxury brands in the social space.
Key Responsibilities include:
- Developing and executing the brand's organic social media strategy, ensuring a consistent and elevated brand identity across Instagram, TikTok, YouTube, Pinterest, and Facebook.
- Creating engaging, high-quality content – from filming and editing short-form videos to writing compelling captions and crafting visual stories.
- Working closely with a third-party content agency to plan, brief, and execute batch content creation through professional shoots.
- Leveraging internal social media talent within the business to bring authentic, in-the-moment content to life.
- Planning, scripting, and overseeing video content production, ensuring all output aligns with the brand's aesthetic and values.
- Staying ahead of platform trends to keep content fresh, relevant, and optimised for engagement and reach.
- Managing community engagement, responding to comments and messages in a way that fosters brand loyalty.
- Collaborating with the wider marketing and e-commerce teams to align social content with business goals, product launches, and campaigns.
- Tracking, analysing, and reporting on social media performance, using insights to refine and improve content strategy.
- Managing influencer partnerships, ensuring they align with the brand and contribute to meaningful audience growth.
Required Skills & Experience:
Proven experience in social media management, with a strong portfolio of original content creation. Exceptional storytelling and content creation skills, with the ability to both produce and direct high-quality social-first content. Experience working with content agencies – knowing how to brief, oversee, and maximise content production in professional shoots.
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