Brand Storytelling Manager

1 week ago


Dublin, Dublin City, Ireland Fields Retail Limited Full time
Job Overview

Fields Retail Limited is seeking an innovative Social Media Manager to join our dynamic team. In this role, you will play a critical part in shaping our luxury brand's social media narrative, driving engagement, and establishing us as leading luxury brands in the social space.

Key Responsibilities include:
  • Developing and executing the brand's organic social media strategy, ensuring a consistent and elevated brand identity across Instagram, TikTok, YouTube, Pinterest, and Facebook.
  • Creating engaging, high-quality content – from filming and editing short-form videos to writing compelling captions and crafting visual stories.
  • Working closely with a third-party content agency to plan, brief, and execute batch content creation through professional shoots.
  • Leveraging internal social media talent within the business to bring authentic, in-the-moment content to life.
  • Planning, scripting, and overseeing video content production, ensuring all output aligns with the brand's aesthetic and values.
  • Staying ahead of platform trends to keep content fresh, relevant, and optimised for engagement and reach.
  • Managing community engagement, responding to comments and messages in a way that fosters brand loyalty.
  • Collaborating with the wider marketing and e-commerce teams to align social content with business goals, product launches, and campaigns.
  • Tracking, analysing, and reporting on social media performance, using insights to refine and improve content strategy.
  • Managing influencer partnerships, ensuring they align with the brand and contribute to meaningful audience growth.

Required Skills & Experience:
Proven experience in social media management, with a strong portfolio of original content creation. Exceptional storytelling and content creation skills, with the ability to both produce and direct high-quality social-first content. Experience working with content agencies – knowing how to brief, oversee, and maximise content production in professional shoots.
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