Senior Data Strategist

3 days ago


Dublin, Dublin City, Ireland Core Full time

**About This Opportunity**

We're seeking a highly skilled Senior Data Strategist to join our team at Core. As a key member of our data science function, you'll be responsible for developing and implementing advanced marketing measurement models to drive business growth.

In this role, you'll deliver high-impact projects that inform media investment decisions, collaborating closely with cross-functional teams to ensure seamless integration of models into decision-making processes.

You'll have the opportunity to work on cutting-edge marketing science problems with real-world business impact, building and deploying scalable data science tools that democratize advanced analytics.

We're seeking an expert in Marketing Mix Modelling (MMM), lift experiments, causal inference, discrete choice analysis, and econometric modelling. If you have strong programming skills in R, experience building apps using RShiny, and Bayesian modelling using RStan, we'd love to hear from you.

This is a unique opportunity to make a difference in the field of marketing analytics, driving innovation and shaping the future of marketing measurement at a top media agency.

  • Main Responsibilities:
  • Develop and implement Marketing Mix Models (MMM) to measure the effectiveness of media investments.
  • Design and execute lift experiments to validate marketing strategies.
  • Use discrete choice modelling and brand driver analysis to understand consumer behaviour and brand impact.
  • Continuously innovate on modelling techniques, incorporating causal inference, Bayesian approaches, and machine learning where applicable.

About Our Team

We're a dynamic team of data scientists, analysts, and engineers who are passionate about solving complex marketing problems. We're committed to providing opportunities for professional growth and development, offering flexible working arrangements, and promoting work-life balance.



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