Product Marketing Strategist

2 weeks ago

Dublin, Dublin City, Ireland beBee Careers Full time

**Role Overview**

We are seeking an experienced Product Marketing Manager to join our team. This is a key role that will be responsible for marketing our Multi-line insurance product lines, including Travel, Dental, and International insurance.

The successful candidate will have a strong background in marketing, with experience in managing multiple product lines and stakeholders. They will be responsible for developing and executing marketing strategies to achieve agreed KPIs, including awareness, sales, and retention.

This role offers the opportunity to work on a wide range of projects, from creative strategy and media planning to stakeholder management and budget reconciliation. The ideal candidate will be a self-starter, motivated by a fast-paced environment where every day is different.

  • Key Responsibilities:
  • Marketing of Multi-line insurance product lines
  • Development and execution of marketing strategies to achieve agreed KPIs
  • Stakeholder management and relationship building
  • Budget management and reconciliation
  • Creative strategy and media planning

**Required Skills and Qualifications:**

To be successful in this role, you will need:

  • Minimum 7 years' marketing experience, with 5 years' experience in a similar role
  • Healthcare marketing experience and/or previous role in financial services advantageous but not essential
  • Third level qualification in a relevant discipline
  • Leadership experience & agency management
  • A self-starter, motivated by a fast-paced environment where every day is different
  • Strategic thinking capability, with an ability to plan and prioritise multiple workstreams
  • Budget management ownership and experience in associated control processes
  • Excellent planning & organisation skills
  • Strong interpersonal skills and enjoys being part of a collaborative team
  • Demonstrate alignment with Vhi values

**Benefits:**

We offer a range of benefits to support your career development and well-being, including:

  • Hybrid working opportunities
  • Performance-related pay
  • Company pension

**Others:**

Please note that this role profile does not set out to capture every task to be carried out by the role holder but instead provides an overview of the main responsibilities of the job.

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